Unica® Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium® software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management.

Affinium provides a complete platform to transform the entire marketing process including planning, budgeting, project management, execution and measurement for relationship and internet marketing, and marketing operations. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organisations. Today, more than 500 companies worldwide benefit from Unica's EMM vision including Vodafone, BSkyB, M&S Money, and Littlewoods.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom.