Unica Corporation - What is Enterprise Marketing Management?

Unica UK

Unica Worldwide

What is Enterprise Marketing Management?

Enterprise Marketing Management (EMM) is software that helps marketers reduce costs, boost productivity and grow revenue - across relationship and internet marketing, and marketing operations. EMM enables marketers to identify and act on new customer insights, as well as collaborate with each other and external agencies to deliver effective initiatives on time and within budget. A complete EMM solution consists of: Web and customer analytics for understanding and anticipating customer behavior Event-detection to easily track and quickly respond to customer behavior patterns Interaction and campaign management for implementing and executing timely, consistent communications across customer touch points Lead management to ensure leads are delivered and acted upon Marketing resource management (MRM) for managing budgets, creative production, marketing content, and other resources Individually or as an integrated solution, these capabilities reduce time-to-market through automation, improve customer strategies and targeting through analytics, and prove the value of marketing through closed-loop measurement and reporting. With over 400 customers across five continents from a variety of industries, Unica's Affinium Suite is recognized as the leading EMM solution. Affinium is available "on-demand" (hosted) or for in-house deployment. To learn more about the Affinium Suite, click here.