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| What is Enterprise Marketing Management? | |
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| Enterprise Marketing Management (EMM) is software that helps marketers reduce costs, boost productivity and grow revenue - across brand, internet and relationship marketing operations.
EMM consists of customer analytics for understanding and anticipating customer behaviour; interaction and campaign management for implementing and executing timely, consistent communications across customer touch points; lead management to ensure leads are delivered and acted upon; and marketing resource management (MRM) for managing budgets, creative production, marketing content, and other resources. Individually or as an integrated solution, these capabilities reduce time-to-market through automation, improve customer strategies and targeting through analytics, and prove the value of marketing through closed-loop measurement and reporting. With over 400 customers across five continents from a variety of industries, Unica's Affinium Suite is recognized as the leading EMM solution. Affinium is available "on-demand" (hosted) or for in-house deployment. To learn more about the Affinium Suite, click here. |
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