Web site analytics

For companies seeking to optimize their web site, interactive marketing, and their customers’ online experiences, web site analytics should be a valuable tool. Yet many analytics solutions inundate users with tools and reports that provide lots of data but little actionable information. Consequently, users may forgo web site analytics tools and reports in favor of decisions based on gut feelings. But without accurate intelligence from a web site analytics solution, marketers have no way of knowing how to drive more Internet business or how to link web data to the rest of the enterprise. And critical questions about how much offline business is influenced by the web and how catalog or direct marketing is impacting web site traffic go unanswered.

For marketers seeking a web site analytics solution that can easily provide answers to these questions, as well as powerful yet easy-to-use capabilities, consider the innovative solutions from Unica®.

Learn more about Unica web site analytics now.

Unica—leading solutions for web site analytics

Unica—a global provider of enterprise marketing management software—provides marketers with web site analytics solutions with the tools to develop actionable information—and to act on it. Unica analytics enables you to analyze web traffic, customer behavior, and Internet marketing initiatives to make fact-based decisions that will increase web marketing success. Unica web analytics provides easy-to-use functionality that promotes rapid adoption throughout the enterprise. And Unica solutions are widely recognized for a design that enables flexible adaptation and easy integration with other solutions. The result is lower TCO, whether you deploy Unica web marketing analytics on demand or on premises.

Use analytics to visualize key metrics and integrate web site data.

Unica web site analytics offer easy-to-use built-in capabilities that enable you to monitor key performance indicators and integrate web data with other customer information.

• Visualize key metrics. Unica continuously monitors a wide variety of business objectives through configurable key performance indicators (KPIs), presenting data in a tabular or visual format to provide insight that can optimize web performance. Visualizations in Unica can be explored by drilling down anywhere—slicing and dicing any metric for data to improve results immediately.
• Integrate web data. With Unica you can integrate web analytics with other customer data throughout the enterprise to create a comprehensive view of the customer. An open architecture makes it easy to integrate Unica’s web site analytics data warehouse with legacy business intelligence solutions.

Learn more about web site analytics and other solutions from Unica, including internet marketing software, database marketing software, and marketing automation software.