Marketing Professional

 In industries ranging from hospitality to financial services, retail to telecommunications, life sciences to high tech, marketers at more than 800 companies rely on Unica’s Enterprise and OnDemand products and services to:

• Engage each customer and prospect in a personalised, interactive dialogue
• Create customised, relevant Web site experiences
• Gain deeper insight into customers to identify opportunities faster
• Leverage Web site behavioral data to create a more holistic customer view
• Optimise cross-channel customer communications
• Reduce costs and increase efficiency by streamlining the marketing process
• Bring new visibility and accountability to every marketing project
• Improve collaboration within the marketing organisation and with external partners

Whatever your role in the marketing organisation, Unica helps increase your effectiveness:

Online Marketing Professionals leverage Unica to gain deep and unprecedented understanding of Web site visitor behaviour, optimize Web site performance, customise individual online customer experiences, deliver highly targeted and relevant outbound communications, transform more visitors into customers, and earn more profits from every online visitor they serve. 

Marketing and Web Analytics Professionals depend on Unica’s easy-to-use yet extremely powerful Web analytics, customer analytics, and predictive analytics products to deepen their understanding of online and offline customer behaviour, create more effective segments and personalised offers, and link their analyses directly to action.

Relationship Marketing Professionals rely on Unica for the market’s most powerful and comprehensive suite of products to plan, define, deliver, optimise and measure highly relevant, interactive, cross-channel dialogues with customers and prospects, building deeper relationships that resist competition and commoditisation.

Marketing Services Professionals count on Unica to help streamline their processes, manage creative services projects more efficiently, and gain unprecedented control over budgets, schedules, resources, staff utilisation, approvals, and compliance.

Marketing Executives turn to Unica to improve marketing agility and coordination, increase transparency into marketing activities, get better, timelier answers for more effective decision-making, apply best practices across the marketing organisation, and manage every facet of marketing more successfully.