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IBM's Unica offerings gives marketing organisations the power and flexibility required to provide customers with what they expect today – a consistent brand experience across all channels. IBM Unica provides robust web and customer analytics, event-detection, campaign management, interaction management, lead management, and marketing resource management capabilities. Marketers around the world use Unica products to help manage the pressures of increasing marketing complexity and of delivering improved revenue and measurable results.

IBM Unica Enterprise is the industry-leading software marketers rely on to increase revenues and improve the efficiency and measurability of their marketing activities. Only Unica truly helps marketing organisation facilitate the critical shift to interactive marketing.

  • ›  Unica Campaign
    Deliver personalised, relevant marketing messages across all touch points
  • ›  IBM Unica Interact
    Determine, in real-time, the right message to present in inbound marketing channels
  • ›  IBM Unica NetInsight
    Gain deeper insights more quickly and easily with Unica’s next-generation Web analytics
  • ›  IBM Unica Marketing Operations
    Streamline processes and improve budget management of all marketing programs
  • ›  IBM Unica Detect
    Improve cross-sell and retention by detecting when customers are most receptive to offers
  • ›  IBM Unica Leads
    Deliver quality leads that improve close rates and drive greater revenue
  • ›  IBM Unica PredictiveInsight
    Put predictive analytics in marketers' hands, improving results without specialists
  • ›  IBM Unica CustomerInsight
    Visually explore customer data, identify opportunities and take action immediately

IBM Unica OnDemand offers the features and benefits marketers have come to expect from Unica's industry-leading enterprise software - in a secure hosted environment. Unica OnDemand is a "software as a service" offering that's quick to deploy, cost effective, and easy to use.

Hundreds of marketing organizations and over 20,000 individual marketers rely on Unica OnDemand products to measure the effectiveness of their online marketing, improve marketing accountability and productivity, and communicate with customers and Web site visitors more successfully.

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    Gain real-time insights to your site's visitors with less complexity or technical infrastructure.
  • ›  IBM Unica Marketing Operations OnDemand
    Create visibility and enhance productivity with a turn-key marketing resource management solution.
 
 

IBM Unica’s emarketing suite promotes inbound marketing opportunities through interaction management and email marketing software. IBM Unica’s EMM software solution helps marketers automate processes and manage market complexity. Database marketing Software provides on demand results that allow marketers to optimize campaigns.

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