2010 is shaping up to be an exciting year for marketers. To gain a better understanding of the trends in marketing strategy, tactics, and technology usage, Unica surveyed online and direct marketers.
Challenges & Bottlenecks – Marketers highlight turning data into actions as one of their top issues
Social Media Marketing – Is embraced by almost half of marketers, and adoption is healthy across most social tactics.
Mobile Marketing – Continues its march toward greater significance. A third of marketers already conduct some type of mobile marketing.
Inbound Marketing – Nearly three quarters of companies surveyed are leveraging these customer initiated interactions to serve marketing messages and offers.
