Social Media
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Inbound Marketing
Increase the value of every inbound customer interaction
When a customer engages with your organization through inbound channels such as your website, call center, or point of sale, you have a golden opportunity to begin, or continue, a marketing dialog that delivers long-term value.
To capitalize on every inbound interaction – whether anonymous or a known customer or prospect, you need a technology solution that allows you to determine, in real time, the most relevant messages and content to deliver to that individual given their prior behavior, response to previous interactions, and the context of the current interaction. Providing this kind of personalized and customized experience to your customers and prospects is no longer just a means of getting an edge, it is expected by today’s savvy buyers.
Learn how Unica’s approach to Inbound Marketing helps you make real-time, relevance a reality.
Unica's Inbound Marketing solution provides everything you need to conduct real-time marketing:
- Highly manageable, real-time decisioning logic: combination of profile, behavioral, and contextual segmentation logic and business rules lets you create and quickly modify interaction strategies
- Self-learning and arbitration capabilities: configurable self-learning Bayesian algorithm combined with offer arbitration rules builds insight over time to help you determine the best offer or message to present to each individual
- Performance optimized run-time engine: Java-based engine with configurable multi-threaded processing. database connection pooling, and horizontal scaling with runtime server failover maximizes performance
- Role-based user interfaces (UI): distinct user interfaces for marketers, technical analysts, and operational managers of interactive channels deliver an intuitive user experience for all the staff who play a role in your inbound marketing
- Insightful reports and analyses: reports include marketing performance analysis, interactive channel activity analysis, campaign strategy inventories, and deployment auditing – improving your managerial oversight and marketing results
- Integration with outbound marketing capabilities: an integral part of Unica’s interactive marketing solution is Unica Campaign; when combined with Unica Inbound Marketing your whole organization benefits from a single technology platform to coordinate inbound and outbound marketing and build lasting, high-value customer relationships
With Unica’s Inbound Marketing solution, you can:
- Increase the value of every inbound interaction – anonymous or known – by combining what you know about the individual with what you're gleaning in real time to determine the best message and content to deliver
- Integrate your activities in a single application across all inbound channels because Unica’s Inbound Marketing solution is one of the only solutions available that supports all inbound marketing channels – from your website and kiosks to your call center and point-of-sale to your social and mobile channels
- Fuse the power of inbound and outbound marketing activities by combining effective inbound channel dialogues with outbound marketing strategies
- Optimize relationships, not just response rates by identifying the state of a customer’s relationship and determining the most engaging treatment options
- Increase flexibility and lower your total cost of ownership by leveraging a reusable central offer repository and easy-to-use GUI to create sophisticated real-time targeting strategies that you can define, modify, and deploy quickly without reliance on IT resources
Unica helps you to increase the value of every inbound interaction.
READ
Forrester Case Study: ING Delivers Personalized Product Offers across Channels in Real Time
By implementing a centralized campaign management program that creates personalized offers in real time and can deliver them through multiple channels, ING increased average campaign response rates and expects to reduce its direct marketing costs by 35% per year.
White Paper: The Case for Centralized Decisioning
Written by James Taylor, Decision Management Solutions, and sponsored by Unica Corporation, this paper explains why developing and conducting a dialogue with customers has far more value than a one-way message stream from marketer to customer.
WATCH
SNS Bank Video
SNS Bank, one of Europe’s leading financial institutions, uses Unica Campaign and Interact to engage customers with personalized offers.
Deliver personalized, relevant marketing messages across all touch points
Determine, in real-time, the right message to present in inbound marketing channels
Through one interface, analyze visitor behavior and immediately design and deliver more effective email and website personalization
Unica provides agile, adaptive solutions for Interactive Marketing that help engage buyers in cross-channel dialogue
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