Marketing Executive

As a marketing leader, you’re responsible for results – no matter what’s happening elsewhere in the organization, or beyond its walls. To deliver those results, you must:

• Build deep, personal relationships with all customers – relationships that overcome both competition and commoditization
• Deliver more sales and leads with fewer resources and do it in the toughest business environment in decades
• Demonstrate clearly the value of every marketing investment you make
• Improve all your internal processes so you can delight internal customers with every project, campaign and marketing program
• Collaborate effectively with your partners inside and outside the business

Unica’s Enterprise and OnDemand products and services can help you address these challenges. Unica enables marketing executives to:

• Engage each customer and prospect in an interactive dialogue that builds upon past behavior, factors in the current context and consistently delivers the best message at the perfect moment, using Unica's Interactive Marketing solution
• Move away from ineffective “push” marketing campaigns towards more event-triggered, real-time, inbound, multi-stage, and multi-channel approaches with Unica's Event-Based Marketing and Inbound Marketing solutions
• Use accurate, timely information to make better strategic and tactical decisions, and respond more rapidly to new opportunities
• Empower your team to answer more of your questions without waiting for scarce IT resources to become available
• Integrate and coordinate every marketing activity
• Gain detailed project cost and scheduling information to eliminate bottlenecks and to staff more effectively
• Apply best practices consistently throughout the entire marketing organization with Unica's Marketing Operations solution
• Bring new visibility and accountability to every marketing process, participant, stakeholder, and program

With Unica, you can improve marketing performance, drive down costs, strengthen customer relationships and innovate in ways that were never possible before.

If you are a marketing executive interested in learning more about how Unica can help you, we suggest the following resources:

• A whitepaper, The Evolving Marketing Platform: How Unica Makes Marketing Interactive, on the shift from traditional relationship marketing to interactive marketing, the discipline of engaging each customer in a cross-channel dialogue that builds on past and present behavior
• A whitepaper, Winning Budget Battles: Planning, Defending, and Adapting Your Marketing Budget, covering how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level