IT Professional

Marketing organizations are under pressure to do more with less, and the same is true of you and the rest of the IT team that supports marketing.  But you're challenged when working with marketing because of:

• Disparate marketing applications and data sources that are difficult to integrate, support, and manage
• A marketing infrastructure that limits business flexibility and leads to sub-optimal decision-making
• Increasing strain on marketing technology as marketers attempt to create more interactive, cross-channel communications with customers and prospects

Unica can help. When you choose Unica, you choose a single marketing platform that unifies everything from business definitions and marketing program metadata to marketing assets and calendars, project status, and interaction history. Unica provides:

• A flexible solution that can be deployed with just the modules you need right now, and later grow to encompass all marketing functions and channels
• Deployment flexibility with Enterprise and OnDemand options
• An open architecture that easily integrates with any external system and utilizes virtually any external data
• Simple, intuitive software that empowers marketers to perform complex tasks with little IT support or training
• Software designed from the ground up to minimize the need for scarce IT resources
• End-to-end implementation support through Unica Consulting Services, delivered using methodologies refined through hundreds of client projects

With Unica, you can empower your marketing organization to make better decisions, act on opportunities more rapidly, and build deeper, more interactive relationships with every customer. And with Unica, you can deliver this value while eliminating costly, complex technical integration problems and simplifying the entire application life cycle.