ROI Catalyst Program

In today’s online/offline, customer-centric, ever evolving world, interactive marketing – the practice of building a cross-channel dialog with every customer and prospect that builds on past and current behavior – is increasingly critical. But it’s not always clear what the best way is to get started. What’s the right next step for you, the average Affinium Campaign customer ready to adopt interactive marketing? What’s the best way to provide demonstrable ROI for this proposed new business initiative?

Unica can help you take the next step towards interactive marketing by partnering with you to tackle a clearly defined marketing problem that is relevant to your business. The ROI Catalyst Program consists of four distinct solutions built around specific business scenarios. Each solution includes a defined set of Unica software and services, and is designed for rapid implementation in your operating environment using production data to deliver near-immediate business value. The result? Demonstrated increase in key metrics that lead to augmented profits and confirmation that a given solution is the right next step for you and your organization.

The following solutions are currently offered:

• Website Targeted Marketing, measures the lift of targeted website offers compared to static offers, highlighting the value of 1-to-1 onsite marketing
• Website Remarketing, illustrates the value of leveraging web behavioral data in outbound marketing specifically focusing on web remarketing through email or other outbound channels
• Event-Based Marketing, provides sophisticated analysis of highly volatile, high volume transactional data to yield insights into customer needs, thereby driving competitive advantage
• Contact Optimization, optimizes campaigns in the face of multiple offers targeted to overlapping customer audiences; demonstrates lift for optimized high-volume, recurring campaigns

Unica’s experts will work with you and your team to implement and execute the optimal pilot solution and analyze the resulting real-world data to calculate the tangible ROI that can be realized in full production. Each pilot is scoped and priced competitively and designed to deliver results in approximately four to twelve weeks.