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Resource Library
Case Studies
Unica Worldwide
Read how Affinium, Unica's Enterprise Marketing Management (EMM) software, powers marketing success for our customers. Registration is required in order to download the documents below.
High Tech and B2B
ARAMARK™ Exceeds Objectives with Affinium from Unica
Affinium Campaign and Affinium Model help reduce marketing costs, increase revenue and streamline business processes for a world-leading provider of managed services.
Arval Maximizes Marketing Opportunities with Affinium Campaign™ from Unica®
Affinium Campaign enables Arval to accelerate campaign execution, enabling stronger long-term customer relationships and enhanced sales support.
Retail
Best Buy Triggers Loyalty with Affinium® Campaign from Unica®
Affinium Campaign helps Best Buy build a loyal customer base, increase productivity and improve response rates.
Lands' End Uses Unica's Affinium to Implement Customer-Centric Strategies
Lands' End selects Affinium to enhance customer understanding, reduce acquisition costs, and grow revenue.
Investment/Brokerage
E*TRADE FINANCIAL Strengthens Customer Loyalty with Unica’s Affinum
Affinium helps E*TRADE FINANCIAL coordinate cross-channel customer communications
Banking
BC Card Selects Affinium to Deliver More Targeted Marketing - Quickly and Easily
Read how Affinium Campaign helped BC Card enhance their overall marketing efficiency, significantly reduce campaign design time, and increase their monthly campaign volume by 150%.
Credit Union of Texas: Maverick Modelers
Credit Union of Texas implements Affinium Model to face increasing competition and retention, acquisition and profitability challenges, and yields tremendous results.
With Affinium Campaign, BMO Bank of Montreal reduced time to market by 125%, lowered customer attrition, and more.
AmBank Enhances its Customer's Experience with Unica's Affinium
Affinium Campaign and Affinium Model help AmBank strengthen customer relationships and increase product ownership and usage.
BMO Bank of Montreal Providing Personal Attention and Customized Solutions to Banking Customers
Affinium Campaign enables BMO Bank of Montreal to achieve richer, relevant, and more timely customer communications.
AIG VALIC Improves Sales and Increases Retention with Unica
Streamline Corporate Marketing and Increase Marketing Visibility
Bank Services Corporation uses Affinium Plan? from Unica® to evolve marketing from a simple service bureau into a strategic function.
SunTrust Banks Pushes the Envelope with Event-Based Marketing, A Towergroup Case Study
Affinium Detect enables SunTrust Banks to implement well-crafted, highly successful event-based marketing programs.
Marks & Spencer Money Puts Customers First Uusing Affinium® from Unica®
Affinium Campaign? supports Marks & Spencer Money Customer Intelligence Framework by providing more dynamic, targeted marketing communications across all channels
Laurentian Bank Uses Affinium To Enable Customer-Centric Marketing
Using Affinium Campaign, Laurentian Bank has improved the productivity, efficiency and measurability of each customer interaction.
Scotiabank Manages "Life Matters" with Unica's Affinium
Unica's Affinium Campaign helps Scotiabank implement a campaign in 40% less time, increase response rates, and reduce mailing costs by C$3.5MM.
Telco
debitel Netherlands Selects Unica’s Affinium® to Increase Campaign Volume and Boost Response Rates
Affinium enables debitel Netherlands to track customer responses, analyse offer performance, and refine campaign strategies in real time.
AIS Reduces Churn with Targeted, Timely Marketing
Accenture and Unica help AIS boost response rates and customer loyalty.
VTR GlobalCom uses Affinium from Unica for Coordinated Cross- Channel Communications
With Affinium, VTR GlobalCom delivers real-time offers that boost response rates, reduce churn and increase ROI.
Unica Corporation provides Vodafone with an effective solution for campaign management
Vodafone Spain found a solution capable of creating personalised campaigns for specific target sectors while offering a robust and effective system to manage customer relationships
Publishing and Media
Reader's Digest Gains Cost and Operational Control Over Direct Marketing with Unica's Affinium
Affinium Campaign helps Reader's Digest cut marketing costs 35 percent
ECI Boosts Marketing Effectiveness with Unica's Complete Enterprise Marketing Management Solution
Affinium helps ECI speed time to market and launch new publications resulting in positive bottom-line impact.
Travel and Hospitality
Aeroplan Builds Loyalty with Unica Affinium
Affinium® Campaign? and Affinium Plan? significantly increase operational efficiencies for Canada's premier loyalty marketing company.
