|
|
 |
||||||
|
|
Resource Library
Analyst Reports
Unica Worldwide
To see what analysts are saying about Affinium and Unica's leadership in enterprise marketing management, please read the reports below. Registration is required in order to access/download the documents.
Magic Quadrant for Enterprise Marketing Management, 2008
07/01/2008 - Kim Collins and Adam Sarner
Magic Quadrant for Multichannel Campaign Management, 2008
04/25/2008 - Adam Sarner
Magic Quadrant for Marketing Resource Management, 1Q08
03/03/2008 - Kimberly Collins
The Forrester Wave: Enterprise Marketing Platforms, Q1 2008
01/17/2008 - Forrester Research
The Nilson Report - Unica Marketing Software
07/31/2007 - HSN Consultants Inc.
Butler Group Technology Audit for Affinium 7
02/01/2007 -
IDC-Financial Insights Report-CRM Resurgence in Asia: Which Banks Lead the Charge?
08/01/2006 - Michael Araneta
Campaign Management at Nationwide Building Society
09/15/2005 -
Bloor Research Note: Unica, MRM and EMM
02/07/2005 - David Norris, Practice Analyst
The Marketing Technology Backbone
09/30/2004 - Elana Anderson, Forrester Research
IDC Executive Brief: Marketing Resource Management Software - Giving Marketers Greater Control in Times that Require More Accountability
02/01/2004 - Robert Blumstein
Forrester Research: Market Landscape - Consumer Marketing Platforms
12/01/2003 -
Ovum Evaluates: CRM Advisory Service - Unica Affinium Suite
10/01/2003 -
