Unica Detect

Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting what they do and recognizing when something significant happens – or doesn't happen. 

But how do you efficiently monitor the behavior of individual customers, especially when it is captured in large volumes of transactional data such as purchases or account activity?  How do you spot patterns and nuanced changes in behavior that only appear over time?  And once you see something significant, how do you ensure you are responding immediately, rather than long after it's too late?

The answer is Unica Detect, which provides a complete set of event-based marketing capabilities:

• Sophisticated pattern detection: patented 24x7 customer and web site visitor behavior pattern technology
• Custom business rule creation: fast, easy creation of business rules specialized for a particular business or objective
• Libraries of pre-defined triggers: covers many industries and marketing goals out-of-the-box
• Flexible use of data sources: no need for a data warehouse, even when using data from multiple online and offline channels – raw data feeds suffice
• Low cost of ownership: "state based" software architecture means minimal hardware and storage requirements for even extremely large data volumes
• Integrated with execution capabilities: direct connection with Unica’s campaign management and lead management products for immediate action based

With Unica Detect, marketers can build effective, event-based marketing programs quickly and with minimal effort, boosting cross-sell and retention rates and improving on-boarding programs.

Unica Detect's event-based marketing capabilities enable marketers to:

• Increase response rates and results from marketing efforts: event-based marketing is typically five to ten times more effective than traditional marketing efforts
• Detect downward purchasing trends and act quickly enough to avoid losing customer value
• Identify product interest and cross-sell opportunities by monitoring for signs of product interest
• Recognize immediately when customers are losing interest and engage to rebuild loyatly
• Scale event-based marketing efforts massively: even hundreds of triggers are easily managed, but inconceivable through manual means
• Put new event-based marketing programs into action quickly: dozens of new patterns for complex events can be defined and automated within weeks or even days

For examples of Unica customers enjoying these benefits:

• Read a case study on how SunTrust Bank increased revenues 15%-80% on various product lines with Unica Detect
• Read an article about how OCBC Bank achieved conversion rates of 45% and grew revenues over 100% in certain product lines with Unica Detect

Library of Event Detection Triggers

In addition to the ability to create easily customer event detection triggers, Unica Detect comes with hundreds of out-of-the-box, industry-specific triggers that marketers can use immediately.  These triggers cover a variety of industries and event detection types (examples below).

Industry: Credit Card

Sample triggers:

• Credit utilization over 80%
• Drop in card spending
• Lack of activity for a new account
• Large expense of certain types (e.g., grocery, home improvement, travel)
• Payment more than a certain percentage of total balance
• Unusually high weekly purchase volume
• And many more

Industry: Retail Banking

Sample triggers:

• Balance above or below a certain level
• Deposit greater than a specified amount posted
• Non-home bank ATM withdrawal
• Wire transfer deposit
• Unusual in-branch withdrawal
• Unusually large check paid
• And many more

Industry: Telecommunications

Sample triggers:

• Customer recharges their pre-pay account with more than a certain amount
• Increase in roaming compared to past
• Increase in calls to customer care center
• Unusual rise or drop in account usage
• Customer has called a number belonging to a competitor
• No calls to landlines within a certain time frame
• And many more

Product Sheet

Download a Unica Detect product sheet.

White Papers

Read two Unica white papers on industry-specific aspects of event-based marketing:

• Expanding the Power of Data: Event-Based Marketing in Telecommunications
• Expanding the Power of Data: Event-Based Marketing in Financial Services

Read about the role event detection plays in a complete Interactive Marketing solution: The Evolving Marketing Platform: How Unica Makes Marketing Interactive.

Analyst Report

See what the analysts say about the role event-based marketing plays in a complete campaign management solution: read Gartner Research, Magic Quadrant for CRM Multichannel Campaign Management.

Case Studies

Read a case study on how SunTrust Bank increased revenues 15%-80% on various product lines with Unica Detect

Read an article about how OCBC Bank achieved conversion rates of 45% and grew revenues over 100% in certain product lines with Unica Detect