Unica CustomerInsight

Truly understanding customers is perhaps the most fundamental aspect of marketing.  To do so, marketers need to be able to explore and analyze reams of customer data, and go back to the data often as things change.

But how can marketers still be nimble and effective with their marketing if they have to ask technical or analytical staff for help with data analysis every time?  Self-serve reporting is available, but is usually static and not very intuitive.  How can marketer see the data in visual, graphical formats that makes it easy for them to spot opportunities?  Most importantly, how can marketers swiftly shift from analytical mode to action by launching campaigns or other initiatives based on opportunities they've discovered?

The answer is Unica CustomerInsight, with features that help marketers analyze and explore customer data on their own and turn insight into action:

• Marketing-oriented dashboards and visualizations: packaged dashboard and visualizations are designed specifically to answer marketing-oriented questions, rather than leaving marketers to wrestle with more generic analytical tools
• Flexible manipulation of data: marketers can slice-and-dice, drill down or create their own charts to find the answers to any of their own unique questions
• Visual selection of campaign targets: once finding a customer group of interest, marketers can load them as a target audience into Unica Campaign and execute campaigns immediately to take advantage of any discovered opportunity
• Sampling or full data sets: use samples to increase performance or switch to full data sets to validate and increase precision of identified insights
• Easy access to data: leverages Unica's patented Universal Data Interconnect^TM (UDI) to access cross-channel data no matter where it resides, whether it’s centralized in one data mart or spread across multiple sources

With Unica CustomerInsight, marketers have an intuitive and user-friendly way to explore their customer data without asking for help from technical specialists.

The visual data exploration and selection capabilities of Unica CustomerInsight help marketing business users:

• Better understand and identify key customer segments
• Reduce the time, effort, and cost needed to move from insight to action
• Eliminate unnecessary analytical systems or costs allocated from analytics teams by empowering marketers to do their own analytics
• Improve marketing results by evolving from simply pulling lists for campaigns to building highly effective, analytics-driven campaigns

The following are just few examples of the many dashboards, charts and other visualizations available in Unica CustomerInsight:

Branch Analysis

 

Data Viewed as a "CityScape"

 

Geographical Heat Maps

 

Comparative Analysis Charts

 

Product Sheet

Download an Unica CustomerInsight product sheet.

Analyst Reports

See what the analysts say about the role customer analytics plays in a complete campaign management solution: read Gartner Research, Magic Quadrant for CRM Multichannel Campaign Management.

Companion Products

The Unica Marketing Platform: Learn more about the powerful technology foundation for Unica products