Over fifty percent of the top ten leading telecommunication companies rely on Unica's market-leading Enterprise Marketing Management (EMM) Affinium Suite. Providers such as AIS, US Cellular, and Vodafone use Affinium to differentiate their products and services, reduce churn, and enhance customer value for higher retention.

Challenges
The telecommunications market around the world is rapidly changing. As a result, competition is increasing. Companies are looking for ways to maintain and grow revenue streams while building loyal customer relationships that result in low churn rates. Leaders are using targeted, personalized marketing to achieve this. And they are reducing costs and time to market as well, giving them the edge in a fast-paced, competitive market. How are they winning? With EMM solutions.

The Affinium Suite
Unica’s EMM solutions help telcos:

Decrease churn by identifying and targeting likely attriters with personalized retention offers
Reduce time and resources required to launch new products and services
Increase average revenue per subscriber by delivering more product choices, higher levels of service, and competitive cross-sell offers
Integrate and coordinate data and communications across all customer touch points
Minimize acquisition costs by targeting prospects that look like current high-value subscribers