Firms like Best Buy, BJ's Wholesale Club, Kohl's, Lands' End and Nordstrom are leveraging Unica's award-winning Enterprise Marketing Management (EMM) Affinium Suite to achieve unmatched marketing success. More specifically, retailers and catalogers use Affinium to execute effective multi-channel strategies, achieve better targeting, reduce costs, and increase personalization for deeper customer-centricity and higher profitability.

Challenges
Retailers know the value of providing a consistent and relevant experience across channels - web, in-store, catalog, interactive TV, and kiosks, etc. - and of leveraging interactions with targeted cross-selling and informational content. However, delivering this experience is complex with a growing number of stores, specialty catalogs, and channels, coupled with customer expectations, preferences and changing purchase patterns. More than ever, retailers are relying on EMM solutions to manage this increasing complexity and support their customer-centric marketing strategies.

The Affinium Suite
Unica’s EMM solutions help retailers and catalogers:

Improve customer targeting by understanding and leveraging customer preferences, behaviors, and purchase patterns
Drive consistent branding, messaging, and relevant offers across all channels
Boost customer spend and value through optimized offer and channel delivery
Increase marketing velocity through automation, best practices, and collaboration
Reduce marketing costs by eliminating duplication and poor-response mailings