Response Analytics Program

Better Campaign Results
Unica’s Response Analytics Program allows you to understand – very precisely – what needs to be changed or improved in your direct marketing package to motivate your audience to respond.

Focused on the non-responders, the insights gained from the Response Analytics Program can dramatically improve the effectiveness of your direct marketing communications and increase your campaign response rates. In fact, firms using the Response Analytics Program have shown campaign response improvements as high as 4X.

Proven Impact
This remarkable direct communication analysis technique has been applied to more than 700 campaigns in Europe and North America. The program synthesizes the multiple dimensions of time-proven consumer response and buying models to provide measurable, actionable insight. By concentrating on the non-responders and identifying whether a campaign is pushing prospects closer to or further away from a decision, the Response Analytics Program has enabled direct marketers to better their response rates, improve marketing communications, increase sales results and reduce marketing costs.

Fast Feedback, Low Cost, Actionable Insights
To undertake a Response Analytics Program analysis we require a random selection of the target group for interviews. The research survey takes place immediately after the customer has received the communication. About a week after that, we complete our analysis and present to you our findings and recommendations in an 80+ page report.

The feedback you receive from this program is structured, specific, and proven to increase your response rates -- at a cost well below typical response “cell” profiling methods. Results from the program can be ready as soon as ten business days after your direct marketing piece (mail, email, statement insert, text message or telemarketing call) reaches your target recipients.

To learn more, or to speak with a Unica consultant, call +1.781.839.8000, or email us at services@unica.com.