Pharmaceutical

Pharmaceutical companies worldwide rely on Unica's market-leading Enterprise Marketing Management (EMM) Affinium Suite to learn more about their patient and physician customers, drive more customer-centric strategies, measurably improve compliance and persistency, as well as increase sales and share of total Rxs.

Challenges
Faced with increased competition, a growing number of diversified product lines, mandatory consumer privacy and industry regulations, combined with demand for marketing measurement and cost justification, pharmaceutical companies are under pressure. As a result, these companies realize they need to automate and streamline marketing processes, coordinate and optimize communication streams, and develop a "system of record" for all marketing operations to reduce costs and time to market. In order to meet these demands, pharmaceutical companies are leveraging EMM solutions.

The Affinium Suite
Unica’s EMM solutions help pharmaceutical organizations:

Increase sales effectiveness while reducing costs to market and sell
Become more patient-centric vs. drug-oriented
Improve marketing measurement by substantiating and quantifying marketing's value
Reduce time to market for new products
Streamline and coordinate cross-channel communications including brand advertising, DTC, detailing and e-tailing
Better understand and anticipate patient and physician prescribing behaviors
Ensure easier compliance with regulatory and corporate auditing