Internet Marketing
More than ever, the internet enables a measurable approach to marketing. Intelligence on customer behavior and marketing results becomes a competitive weapon for those who have it at their fingertips and know how to build their marketing process around it.
Yet, the explosive speed of innovation on the internet is a challenge for most marketers, who struggle with juggling countless tools, agencies, and silo’d processes. Meanwhile, on the internet, the control over marketing messaging is entirely in the consumer’s hands. In this situation, targeting customers with timely and relevant communications is the only way of reaching them at all.
Affinium's internet marketing solutions - part of Unica's EMM software suite - equip marketers with a competitive advantage by arming them with a complete toolset and methodology for seizing this opportunity.
Affinium-a Complete End-to-End Internet Marketing Solution:
- Analyze internet marketing ROI and web visitor behavior to detect opportunities for targeting customer segments
- Plan your resulting internet marketing initiatives across web site design, search marketing, advertising, social networking, email, etc.
- Design & Produce your programs with strict quality control across disparate project teams and internet marketing agencies
- Execute timely, relevant communications via any internet channel such as email, SMS, real-time personalization, paid search, advertising, etc.
- Measure results for a cycle of closed-loop, incremental improvements that will keep you ahead of your competition. Affinium provides a marketing system of record for tracking all marketing programs and matching them to the results they drive
Key Benefits of Unica's Internet Marketing Solutions
Instant Insight
Business users gain instant insight into their key performance indicators across all program initiatives and web sites thanks to Affinium’s innovative user interface and data visualization.
Open & Adaptable
Marketers can encompass any mix of customer data, web sites, advertising methods, or external agencies due to Affinium’s flexibility and openness.
Insight to Action
Because Affinium supports key internet marketing processes end-to-end, marketers can easily bridge the common gap between insight and action to achieve better results.
Intelligent Customer Decisioning
Instead of blindly blasting emails or showing untargeted banner ads, marketers gain an intelligent customer decisioning engine that leverages a complete view of each customer and the company’s history with them.
Manual or Lights Out Operation
Marketers become equally adept at conducting marketing initiatives manually or in a fully automated fashion.
Complete Service and Methodology
Unica and its customers are leading the industry with innovative internet marketing programs supported by Unica’s experienced staff of technical and marketing consultants.
