Interactive Marketing

Engage your customers in cross-channel dialog to build sales and loyalty

It’s a new age in marketing. “Push” is out: One-size fits all outbound campaigns no longer work. “Engage” is in: New Internet-driven channels have exploded customer reach as well as shifted power to the consumer. Marketers who don’t adjust their communications strategies will lose customers, profits, and market share.

Unica Interactive Marketing™, part of Unica’s EMM suite, is designed to provide a comprehensive solution for marketing organizations looking to conquer the inbound-outbound, online-offline, anytime-real-time world we live in. Available as individual components or as an integrated solution, Unica’s solution enables relevant, timely, and consistent communications with your customers across all “addressable” channels.

Customer awareness
The key to listening is the ability to capture what a buyer is saying — both explicitly and implicitly — and to process that information to determine what to say next. Interactive marketers require solutions that leverage each customer's profile, online and offline behavioral history, and present situation to identify actionable customer insights, alert marketers to potential customer opportunities, and predicts marketing outcomes.

Centralized decisioning
Core to the promise of integrated marketing across all customer touch-points is a marketing “brain” that drives consistency while determinging the best next communication for each customer providing a personalized experience across both inbound and outbound channels. Unica’s solution provides marketers with the ability to determine the best potential marketing message, optimize communications over time, and coordinate outbound and inbound marketing communications within a centralized communication hub.

Cross-channel execution
Today, customers can move across channels several times in the course of making a single buying decision. To keep up, interactive marketers have to communicate through all channels with equal ease, and manage conversations that continue through as many interactions as necessary. Unica enables seamless cross-channel -- inbound and outbound, online and offline -- execution and provides consistent customer experiences across all channels.

Integrated Marketing Operations
Making interactive marketing work requires managing multiple “moving parts,” and smooth collaboration across many disparate groups throughout the marketing organization. Unica’s Interactive Marketing solution supports disparate groups within marketing to improve collaboration and facilitate cross-channel planning, design, execution, and measurement.