Travel and hospitality providers of all sizes rely on Unica's market-leading Enterprise Marketing Management (EMM) Affinium Suite for their marketing technology needs. Choice Hotels International, Collette Vacations, Intrawest, Orbitz, and Starwood Hotels and Resorts Worldwide are just a few that use Affinium to drive more customer-centric programs, leverage better targeting methodologies, and increase customer spend for higher retention and profitability.

Challenges
Delivering a superb customer experience is paramount to hospitality organizations seeking to strengthen customer relationships and boost revenue. Providing a consistent customer experience across multiple brands spanning geographic regions is critical to meeting this objective. Additionally, responding to fluctuations in demand requires organizations to execute timely, precise communications. As a result, hospitality organizations are leveraging EMM solutions to not only target customers with real-time, consistent cross-channel messages around seasonal promotions and loyalty program communications, but also to analyze customer behavior to determine the optimal targeted promotion strategies.

The Affinium Suite
Unica’s EMM solutions help hospitality organizations:

Provide a consistent customer experience across brands and properties
Maximize customer spend per visit using pre-stay messages
Reduce informational call volumes about resort services by providing marketing information as a service
Boost pre-visit committed revenue through targeted cross-sell and up-sell operational messages
Identify real-time opportunities to enhance share-of-travel budget