One of the best ways to boost revenue is with cross-sell communications that are so targeted and relevant, that customers consider them a valued service. In fact, one Unica customer increased total assets under management by over ten percent with cross-sell activities alone.

Unica's Affinium provides a complete marketing solution that helps turn customer insight and interactions into revenue-generating cross-sell, up-sell opportunities.

Predict and recommend relevant products and services
Affinium's cross-seller module forecasts what each individual is most likely to buy and in what order. Its cross-campaign optimization then determines the optimal interaction strategy for each customer over time, across initiatives. Together these capabilities enable organizations to maximize sales from existing customers by bundling the right products at just the right time.
Turn day-to-day interactions into revenue generating activities
With Affinium, highly targeted offers may be integrated into regular customer interactions, such as order and reservation confirmations emails, monthly newsletters, or quarterly statements. These relevant communications can boost incremental revenue and produce greater customer satisfaction.
Leverage inbound channels
Inbound customer contacts through the web, contact center, kiosk, email or sales agent, represent invaluable opportunities to generate new revenue. Affinium's automated analytics and real-time recommendations allow the best offer to be delivered to each customer in real time.