Automotive

Automotive manufacturers worldwide rely on Unica's award-winning Enterprise Marketing Management (EMM) Affinium Suite to drive increased vehicle sales by enabling customer-centric marketing and collaborating and coordinating communications with dealers.

Challenges
Industry-wide changes are causing automotive manufacturers to take a close look at how to effectively and cost efficiently revise how they market to customers to increase sales and strengthen relationships. While customer preferences become more specific and brand choices proliferate, automotive companies are turning to EMM technology to boost share-of-garage, streamline marketing processes, and build ongoing relationships with customers throughout the ownership life cycle.

The Affinium Suite
Unica’s EMM solutions help automotive makers:

Boost car sales and repeat purchases through customer-centric vs. product-centric interactions
Increase marketing velocity through automation, best practices, and collaboration
Synchronize, coordinate and measure marketing efforts with dealers across channels - TV, radio, web, print, dealer's communications
Manage lead qualification, enrichment, distribution and maturation, and the feedback loop on leads shared with dealers
Automate dialogs that drive customer purchases and the car ownership life cycle