Affinium Innovation Services

Maximize the Performance of Your Marketing Operations

Unica's Affinium Innovation Services (AIS) will help you maximize the impact of your marketing efforts by getting the most out of Affinium products. Unica AIS consultants work alongside your team to optimize your marketing processes and ensure you gain a competitive edge.

AIS helps you increase the impact of Affinium in your environment by focusing on:

Optimizing campaign designs for better performance, efficiency and targeting accuracy
Increasing the depth and breadth of user adoption
Streamlining your marketing processes and decreasing campaign cycle times
Ensuring that your environment is optimally sized and configured to meet your needs
Partnering with your team to ensure that you continue to make forward progress toward both long and short term goals
Helping you overcome current and future marketing challenges

A sampling of the "high-impact" AIS services designed to support these focus areas is listed below.

Innovation Services Discovery Sessions
Innovation Services Discovery Sessions are designed to help you uncover and seize opportunities to improve the impact of Affinium in your environment. As a result of these sessions, you will receive a series of highly actionable recommendations that will allow you to accelerate progress toward meeting or exceeding your marketing goals.

Targeted Campaign Design Workshops
In these workshops, which are executed in a "desk-side coaching" format, users work with a Unica consultant and walk top to bottom through campaigns to identify opportunities to refine/improve existing campaign designs and/or to build new campaign structures.

Customized Advanced Training
Using insights gained from the Innovation Services Discovery Sessions, these workshops provide users with expertise using the more advanced Affinium Campaign functions designed to enhance and improve campaign designs.

Workshop: Developing Effective Marketing and Campaign Management Teams
This workshop is designed to help you ensure that the organizational structures put in place to support Affinium are optimal for your goals, processes and environment. The workshop begins with a brief discussion of your organization's current structure, and then evolves into a detailed discussion of the best practice structures that have proven to be successful among Unica's most successful customers.

Technical Environment Reviews
In this exercise, the current environment hardware/software configuration is examined and then recommendations are made to ensure that it optimally facilitates your organization's current and future volume, functionality and performance requirements.

Contact AIS
To learn more about AIS or to speak with a Unica consultant, call +1.781.839.8000, or email us at consulting@unica.com.