News & Events
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Unica Worldwide
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Unica in the News
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Unica Tops Gartner Magic Quadrant for MCM
(Source: Destination CRM, May 8, 2008, by Jessica Tsai)
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Ex-gambler turns software ace
(Source: BBC News, May 7, 2008, by Michael Dempsey)
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Event-Based Marketing Helps Banks Pinpoint and Benefit From Changes in Customer Behavior
(Source: Customer Think, May 5, 2008, by Dan Smith)
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Yuchun Lee on the Future of Traditional Advertising, the New Marketing Paradigm, and the Movie
(Source: 1 to 1 Magazine, April 29, 2008, by Mila D’Antonio)
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Unica Pushes Personalization and Persuasion
(Source: Destination CRM, April 28, 2008, by Jessica Tsai)
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Web analytics: Your portal to insight
(Source: DM News, April 14, 2008)
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Outside the Box: Yuchun Lee
(Source: Boston Business Journal, April 4, 2008, by Joan Goodchild)
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The Bottom Line: Public Companies: Regulations take their toll on smaller public outfits
(Source: Boston Business Journal, April 4, 2008, by Roberta Holland)
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Man who lived the movie "21"
(Source: WBZ Newsradio, April 1, 2008)
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Unica Says You're Unique
(Source: Destination CRM, April 1, 2008, by Jessica Tsai)
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Web Analytics Tips for Non-Practitioners
(Source: eM+C, March 27, 2008, by Steve O'Brien)
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Unica Strengthens Affinium Suite
(Source: TMCnet, March 26, 2008, by Niladri Sekhar Nath)
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French cheese firm Bel Group increases CRM efforts with Sogec/Unica partnership
(Source: DMNews, March 12, 2008, by Dianna Dilworth)
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Web 2.0: A mixed blessing for marketing?
(Source: MyCustomer.com, March 11, 2008, by Marcel Holsheimer)
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Direct Marketing Meets the Web
(Source: Destination CRM, March 5, 2008, by Jessica Tsai)
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Internet on Way to Becoming B-to-B Marketers' Most Important Channel
(Source: BtoB Magazine, March 5, 2008, by Carol Krol)
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Online marketing: So relevant it feels like a service
(Source: Internet Marketing Report, March 5, 2008, by Julie Power)
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Spotlight Conversation with Paul McNulty, CMO of Unica
(Source: DM News , March 4, 2008)
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Marketing Software in Action
(Source: MyCustomer.com, March 3, 2008, by Stuart Lauchlan)
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Using Synchronized Segments To Uncover The Past
(Source: Visibility, March 1, 2008, by Karen Hudgins)
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eView: MRM Can Help Web 2.0 Marketers
(Source: eM+C , February 28, 2008, by Alan Bunce)
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The 2007 Customer Interaction Solutions Product of the Year Awards
(Source: Customer Interaction Solutions, February 14, 2008)
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Making Email, Web Analytics Play Nice: Testing Is Key
(Source: MediaPost, February 13, 2008)
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Myer to cash in on data pool
(Source: Australian IT, February 5, 2008, by Ben Woodhead)
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Tech Solution: Marketing Resource Management Software
(Source: Destination CRM, February 1, 2008, by Jessica Tsai)
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CRM Gets Serious
(Source: Destination CRM, February 1, 2008, by Jessica Sebor)
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A New Mandate for Web Analytics
(Source: DM Review, January 29, 2008, by Jay Henderson)
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UPHS Selects Unica’s MarketingCentral Solution
(Source: DM Review, January 18, 2008)
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Marketing Automation Produces Fast Payback For Rydex Investments
(Source: DemandGen Report, December 6, 2007)
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New VP leads Reed Business Interactive’s editorial transformation
(Source: BtoB, October 2, 2007, by Marie Griffin)
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The 2007 Market Awards: Marketing Automation
(Source: Destination CRM, September 1, 2007, by Jessica Sebor)
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SOLUTION SPOTLIGHT: New Tool for Field Marketers Creates Automated Campaigns
(Source: DemandGen Report, August 21, 2007)
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How to avoid metrics mania
(Source: DM News, August 11, 2007, by Karen Hudgins)
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Online and offline marketing: more than the sum of the parts
(Source: DM News, August 6, 2007, by Andrew Hally)
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Making the Most of Marketing
(Source: Destination CRM, August 1, 2007, by Jessica Sebor)
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12 Cool Things You can Do With Affinium NetInsight
(Source: stonetemple.com, July 25, 2007, by Eric Enge)
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Rand Schulman and Eric Enge talk about Web Analytics
(Source: stonetemple.com, July 16, 2007, by Eric Enge)
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Study Shows Landing Pages Lack Personalized Touch
(Source: DemandGen Report, July 16, 2007)
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Marketers discover analytics' power
(Source: BtoB, July 16, 2007, by Carol Krol)
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What big buys could mean for search
(Source: DM News, July 14, 2007, by Giselle Abramovich)
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Unica to Acquire MarketingCentral
(Source: DM Review, July 12, 2007)
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Unica Announces Acquisition of MarketingCentral
(Source: Destination CRM, July 10, 2007, by Jessica Tsai)
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EMC Improves Its Marketing ABCs
(Source: Destination CRM, July 1, 2007, by Jessica Sebor)
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Making Market Leadership Last
(Source: 1 to 1 Magazine, June 11, 2007, by Rob O'Regan)
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Building a Marketing Performance Culture
(Source: CMO Council, June 1, 2007, by Alan Bunce)
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The Online-Offline Fusionist
(Source: Customer Think, May 14, 2007, by Akin Arikan, Unica Corporation)
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Unica Announces Cross-Channel Analytics with Insight
(Source: MarketingRev, May 10, 2007, by Christopher Kenton)
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Unica's Vision: Marketing So Relevant, It Feels Like Service
(Source: Customer Think, May 9, 2007, by Bob Thompson)
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Unica Says You Are the One
(Source: Destination CRM, May 8, 2007, by Jessica Sebor)
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Gartner: SAS, Teradata, Unica remain leading vendors
(Source: DM News, April 12, 2007, by Melissa Campanelli)
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Gartner Slots Multichannel Campaign Management Vendors
(Source: Destination CRM, April 11, 2007, by Coreen Bailor)
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Are you empowered to deliver truly personalized marketing?
(Source: DM News, March 22, 2007, by Kelly Fieldler, Unica Corporation)
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Campaigns being managed via Web
(Source: BtoB, March 12, 2007, by Christopher Hosford )
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Web Analytics Veteran Hired By Unica
(Source: Computer Business Review Online, March 9, 2007, by Madan Sheina)
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Unica hires industry pioneer to head Internet marketing solutions group
(Source: DM News, March 8, 2007, by Melissa Campanelli)
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Unica taps Schulman
(Source: The Boston Globe, March 7, 2007, by Chris Reidy)
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The Seven Deadly Sins of Web Analytics
(Source: CIO Today, February 21, 2007, by Jennifer LeClaire )
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Unica receives product of the year award
(Source: The Boston Globe, January 22, 2007, by Chris Reidy)
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Unica expands European sales plans
(Source: Boston Business Journal, January 2, 2007)
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Nobody Can Stop the Shopping
(Source: Destination CRM, January 1, 2007, by Jim Dickie)
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Emerging Software Helps Firms Track Customer Channels
(Source: Investor's Business Daily, December 18, 2006, by J.Bonasia)
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A Chilean Telecom's Poetic ROI
(Source: Destination CRM, November 1, 2006, by Jessica Sebor)
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The 2006 Market Leaders, Part 2
(Source: Destination CRM, October 1, 2006, by the editors of CRM magazine)
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Mass. companies named in Deloitte's Fast 50
(Source: Boston Business Journal, September 14, 2006)
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Affinium 7: Unica's Authoritative Solution
(Source: Destination CRM, September 14, 2006, by Colin Beasty)
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Merge Metric Systems for Better Results
(Source: iMedia, September 11, 2006, by Akin Arikan)
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Proving I.T.'s Value to the Executive Suite
(Source: Baseline, September 6, 2006, by Michael Vizard)
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Fantastic Journey
(Source: 1to1 Magazine , September 1, 2006)
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Web Analytics is Dead: Long Live Web Analytics!
(Source: DM News, August 16, 2006, by Andrew Hally)
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Demand-chain b-to-b tools arrive
(Source: BtoB, August 14, 2006, by Christopher Hosford)
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Best Buy Puts Down the Megaphone
(Source: 1to1 Weekly, July 31, 2006, by Don Peppers)
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Practical Presto!
(Source: Destination CRM, July 1, 2006, by Colin Beasty)
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Unica Launches New Web Analytics App
(Source: CRM Buyer, May 15, 2006, by Erika Morphy)
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Unica Merges Online With Offline
(Source: Destination CRM, May 10, 2006, by Colin Beasty)
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Yuchun Lee's big scores
(Source: BusinessWeek Online, March 24, 2006, by Steve Hamm)
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SaaS Not a "One Size Fits All Paradigm"
(Source: The Sterling Report, March 1, 2006, by Yuchun Lee)
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CRM systems don't meet marketers' requirements
(Source: CXOtoday.com, February 17, 2006, by Praveen Kurup)
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The Midas List
(Source: Forbes, February 13, 2006, by Jody Yen)
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From CRM to EMM
(Source: The Economic Times, February 13, 2006, by Prabhakar Deshpande)
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Forrester: Unica, Siebel Lead in Enterprise Marketing Platforms
(Source: DM News, February 9, 2006, by Melissa Campanelli)
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Forrester reports on marketing automation technologies
(Source: BtoBOnline, February 7, 2006)
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DM News Essential Guide to Databases: Rewards Network Bolsters Merchant and Member Relationships
(Source: DM News, February 3, 2006, by Kelly Fielder)
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Return on Rupees
(Source: Destination CRM, February 1, 2006, by Alexandra DeFelice)
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Customer Intelligence: Suddenly, It's 2006
(Source: DM Review, February 1, 2006, by Larry Goldman)
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Unica Acquires MarketSoft
(Source: Destination CRM, December 21, 2005, by Coreen Bailor)
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Unica snaps up MarketSoft
(Source: SearchCRM, December 21, 2005, by Barney Beal)
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When It's Time to Think About an IPO
(Source: Inc.com, November 1, 2005, by Bruce R. Evan)
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Fastest tech growers: Nine firms make 'Fast 50' list
(Source: Metro West Daily News, September 24, 2005, by Greg Turner)
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CRM Magazine Announces Its 2005 CRM Leader Awards
(Source: Destination CRM, September 23, 2005, by David Myron)
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Unica a Fast 50 six-peat; Click Tactics takes top spot
(Source: Mass High Tech, September 23, 2005)
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Unica Solutions to Cut Advertising Spend of HDFC Bank
(Source: The Hindu Businessline, August 9, 2005)
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Unica Goes Public and Sees its Shares Rise
(Source: Mass High Tech, August 4, 2005)
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Epiphany is Snatched Up While Unica Goes Public
(Source: Destination CRM, August 4, 2005, by Marshall Lager)
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Tools: Managing Marketing
(Source: Information Week, August 1, 2005, by Tony Kontzer)
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Finding the Customer
(Source: Information Week, August 1, 2005, by Tony Kontzer)
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Marketing 'Brain' Yields Smart Services
(Source: Zdnet, April 30, 2005, by Todd Piett)
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Making Sense of Marketing Investments
(Source: SearchCRM, March 29, 2005, by Barney Beal)
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Show Me the Money
(Source: 1 to 1 Magazine, March 3, 2005, by Larry Dobrow)
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Seven Steps to Smarter Marketing
(Source: 1 to 1 Magazine, March 3, 2005)
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Who’s Who in Marketing Optimization
(Source: 1 to 1 Magazine, March 3, 2005)
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Transforming Your Marketing into a Valued Customer Service
(Source: Destination CRM, March 1, 2005, by Todd Piett)
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What's Working
(Source: Direct, March 1, 2005, by Ruth Stevens)
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Monster Upgrades Software to Improve Targeting
(Source: Direct, February 8, 2005)
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Unica Builds On Affinium 6
(Source: CRM Daily, January 21, 2005, by Erika Morphy)
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Marketing Automation Hits the Mark
(Source: Destination CRM, January 21, 2005, by Coreen Bailor)
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January 19, 2005 Dispatch
(Source: Destination CRM, January 19, 2005, by Coreen Bailor)
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Unica Upgrades Affinium
(Source: DM News, January 19, 2005)
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Unica's Affinium Selected as SearchCRM.com 2004 "Product of the Year" for Marketing Automation
(Source: SearchCRM, January 19, 2005, by Kerry Glance)
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High Performance Marketing: Marketing Resource Management Tools
(Source: DM Review, January 13, 2005, by Steve Schultz)
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Is enterprise software a suite deal for marketers?
(Source: BtoBOnline, April 30, 2004, by Richard Karpinski)
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Sainsbury's Bank Invests in Unica Marketing Management Software
(Source: Bobsguide.com, April 1, 2004)
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