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Unica Worldwide
1.877.864.2261 (North America) or +1.781.839.8000
Recent Press ReleasesWALTHAM, Mass. – August 12, 2008 - Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has extended its mid-market presence through an ecosystem of value-added resellers (VARs). This program extends Unica’s MSP-hosted option to provide mid-market buyers with an on-premise industry-based offering, ensuring a “right-sized” solution for companies of all sizes.
The program provides options across key mid-market industries and is designed for speed-to-market, right-fit deployment, and pricing that can meet core mid-market marketing objectives such as actionable customer knowledge, lead acquisition, customer on-boarding and cross-selling, as well as customer retention and win-back.
Unica’s mid-market solutions are targeted to the relationship marketer, the internet marketer and the marketing operations professional. Companies can gain control of campaign management and visual analytics, and expand into event-based, and predictive marketing, as well as interactive marketing from the same base solution with little effort. Whether a company needs to convert and nurture web visitors to prioritized leads, align personalized email with web offers, target customers based on long-term behavior and life-changes, coordinate off and on-line outreach and tie real-time inbound activity to drive the ongoing customer conversation, or simply to understand customer behavior, Unica’s visual and easy-to-use interface, coupled with its ecosystem of VARs, is ideal for the mid-market buyer.
As part of this enhanced mid-market program, Unica will define, tailor and execute joint go-to-market strategies for these VARs looking to bring Unica solutions to mid-market organizations. Additionally, Unica will offer right-sized marketing resource management options for both partners and mid-market buyers.
“Quaero has taken its expertise and experience helping enterprise organizations accelerate their marketing performance and has extended it into the mid-market. We believe our approach will be an ideal match for Unica’s mid-market program,” said Joe Kelly, senior vice president, marketing automation, Quaero. “This partnership will leverage the domain experience of industry experts, results-oriented marketers and Unica-experienced VARs to best serve the mid-market, which is a key growth area for both organizations. We believe Unica’s solutions complement our results-oriented services focus.”
“Unica has long been considered a leading provider of enterprise marketing management solutions,” said Fred Chapman, director of alliance relationships at Unica. “We offer the right engagement choice, the right deployment model, and the right pricing for mid-market organizations. As a result, these buyers are increasingly turning to Unica due to our results-oriented and easy-to-use solutions, experienced partner ecosystem, and strong mid-market solutions proposition.”
Unica has extended its reach into the on-premise mid-market segment through the following VARs: AmberLeaf, Argos, Client Spectrum, March Second, The Modeling Agency, PinPoint Systems, Pluris, Thompson Hill Marketing Group, Quaero and RiverPoint Group.
For more information on Unica's offerings, please visit: www.unica.com.
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and MarketingCentral are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors”, which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
Contacts:
Anne Mathewson
Greenough Communications
617-275-6528
amathewson@greenoughcom.com
