Marketing Operations

Too many marketers try to manage their operations with spreadsheets, emails, paper reports — even sticky notes on their computer monitors! This approach is no longer practical amidst the growing complexity of cross-channel marketing and increasing regulatory scrutiny. These methods of marketing resource management prevent marketers from achieving the speed and responsiveness needed to be effective.

With Affinium, Unica's Enterprise Marketing Management (EMM) software suite, marketers can manage the full marketing cycle utilizing one, central marketing system of record. The operational visibility gained improves the entire process of running advertising campaigns, events, direct marketing programs, PR outreach, and other marketing activities.

By Using Affinium, Marketers Can:

Increase their team’s productivity and efficiency
Ensure strategic alignment of all marketing activities
Improve measurability of marketing
Enable better decision making

Manage and Coordinate All Your Marketing Activities
Affinium provides a central collaboration platform for sharing information across all marketing activities. Analysis, planning, production, execution and measurement - all relevant marketing information is in one place.

Improve Decision Making, Minimize Risk
With Affinium, marketers make better strategic decisions during planning because they have greater visibility into all marketing activities, enabling them to focus on the most profitable opportunities. Marketers can make midstream corrections to adjust for changing market conditions or eliminate non-performing initiatives.

Ensure Strategic Goals and Marketing Activities are Aligned
Strategic goals, marketing plans, and budgets are stored in the marketing system of record to promote clarity of agreed upon objectives and tactics to achieve business goals. With Affinium, everyone is on the same page.

Achieve Faster, Lower Cost Execution of All Marketing Activities
Affinium helps balance workloads and avoid bottlenecks. Everyone knows instantly what needs to get done next, by whom and when. Waste is eliminated because better execution results in less duplication of effort, fewer rush fees and penalties.

Ensure Compliance
The marketing system of record provides audit trails and advanced reporting capabilities which make marketing operations completely transparent for regulatory compliance and for corporate auditors.

Open, Flexible Architecture
Affinium is based on an open architecture that makes it easy for IT to implement and allows marketers to leverage their existing infrastructure and data.