Marketing tracking software

As a marketer, you need tools to manage the complexity of marketing today and to help you achieve the results you want. The marketing landscape has changed tremendously in recent years. New channels have proliferated, old channels have faded, and customers have more options than ever. Corporations are asking more of marketers yet resources are often shrinking. Marketing tracking software can help you meet these challenges and thrive. By arming you with information on everything from customer behavior to project status to campaign results, marketing tracking software enables you to make better informed decisions, to refine tactics and campaigns based on data, and to deliver timelier and more relevant messages across all channels. When you’re seeking a leading marketing tracking software solution, consider the enterprise marketing management suite from Unica®.

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Unica provides leading solutions for marketing tracking software.

As a global provider of enterprise marketing management software, Unica offers a number of marketing tracking solutions that can help you reduce complexity and maximize results. Unica delivers solutions for virtually every aspect of the marketing operation—including customer analytics, campaign management, event detection, interactive marketing, lead management software, and marketing resource management. Unica provides the power and flexibility you need to deliver what customers expect—a consistent brand experience and customer-centric business. Unica tracking software solutions are available on-demand and on-premises—the choice of more than 800 companies on five continents around the world.

Software for automatic tracking of marketing projects, leads, customer behavior, and more

Unica’s software suite includes a number of components for marketing tracking that can be deployed singly or together to address your unique requirements. Unica tracking software includes:

• Unica CustomerInsight™, a cross-channel analytics solution for tracking customer behavior across all channels.
• Unica Detect™, an event-based marketing solution for tracking and identifying customer behavior that lets you know the optimal time for contact with a targeted message.
• Unica Campaign™, a campaign and interaction management solution for tracking project status and campaign results.
• Unica NetInsight™, a web site analytics solution for tracking customer behavior online, helping you to refine your website to increase traffic and drive more conversions.
• Unica Marketing Operations™, a marketing resource management solution for optimizing operations and tracking the status of projects, teams, agencies, budgets, and more.
• Unica Leads™ for managing the qualification, distribution, enrichment, and tracking of leads.

Learn more now about marketing tracking software and other Unica solutions for online marketing tools, marketing automation, cross channel marketing, and more.