Marketing software

Today’s marketing landscape is constantly changing, and successful enterprises must adopt superior marketing software to keep pace. Consumers are moving more activities online, turning to the Internet to access more information, and using more sophisticated tools to block ad content. In the face of these trends, traditional marketing tactics are rapidly becoming less effective. Marketers must respond by better understanding their customers, engaging them in a dialogue that integrates online and offline as well as inbound and outbound channels. To do this effectively requires a new kind of interactive marketing software. For enterprises seeking marketing software that can deepen their awareness of the customer, improve the relevance of messages, and provide consistency across channels, Unica has the answer.

Learn more about Unica interactive marketing software now.

Get power and flexibility with Unica marketing software.

Unica’s marketing software provides enterprises with the marketing tools to successfully provide consumers with a consistent brand experience. The Unica software suite delivers powerful and flexible capabilities that have helped marketers around the world drive more customer-centric business. With Unica’s marketing software you can more effectively manage the pressures of increasing complexity to deliver measurable results and greater profitability.

Unica’s software suite delivers comprehensive marketing solutions.

The Unica suite enables you to:

Manage marketing resources. Unica Marketing Operations™ provides a common workspace—setting objectives and budgets, managing projects, optimizing resources, automating approval processes and storing and approving creative assets. Get enhanced visibility into all aspects of your marketing operations.  Keep both your team and your agency aligned with budgets and timelines using a single view of all marketing activities and in-flight campaigns.

Visualize customers across channels. Unica CustomerInsight™ provides visualizations especially designed for marketers that enable you to better understand and profit from cross-channel customer behavior . Customer Insight includes easy-to-use exploration and analytics tools, that providea visual selection of campaign targets and integration into campaign management, as well as drag and drop attributes, and drill up, down, and across visualizations.

Enhance modeling and analytics. Unica PredictiveInsight™ is designed for marketers with easy-to-use, wizard-driven features.  Predictive Insight provides predictive modeling and data-mining software that can produce actionable customer insights such as likelihood to respond or attrite, lifetime customer value,  customer segments, and product affinity.

Manage leads effectively. Unica Leads™ enables you to deliver only targeted and timely sales leads, improving the connection between marketing and sales. This software component manages the distribution, routing, enrichment, and maturation of leads, and it analyzes the effectiveness of lead generation.

Optimize event-based marketing. Unica Detect™ helps strengthen customer relationships and boosts new customer productivity through insight about the best time to contact customers. Use the event-detection engine and on-boarding and alert capabilities to boost new customer profitability and strengthen customer relationships.

Manage campaigns more easily. Unica Campaign™ enables you to deliver more targeted and timely marketing communications for better results and profitability. Uncica’s marketing software offers a complete solution for campaign management:

• Email authoring and execution: a real-time, permission-based email application that enables marketers to create, preview, test, execute and track personalized email communications.
• Real-time personalization recommendations: deliver relevant messages to all channels by evaluating the context of customer interaction and utilizing user-defined marketing logic.
• Distributed/field campaign execution: marketers , channel partners and agents can run their own targeted direct marketing campaigns to increase response rates while decreasing marketing expenses.
• Cross-campaign optimization:  gives marketers the ability to determine the optimal interaction strategy for each customer over time.

Improve web analytics. Unica NetInsight™ enables you to perform in-depth analysis and reporting on web marketing, including trends, success indicators, and visitor behavior.

Learn more about Unica software now.