Marketing management analytics

For marketers facing an increasingly complex marketing environment, marketing management analytics provide valuable insight into customer segments and behavior. Marketing management analytics can help you better understand your prospects and customers—what they want and need, why they make the decisions they do, and how you can better reach them with timelier and more relevant communications.

In the past, marketing management analytics solutions have been designed for specialists with a great degree of technical expertise. But as the marketing landscape has changed rapidly in recent years, marketers require their own analytics solutions to work more efficiently and respond more quickly to new opportunities. For a powerful yet easy-to-use marketing management analytics solution, consider the enterprise marketing management software suite from Unica®.

Learn more about marketing management analytics from Unica now.

Unica—leading marketing management analytics

Unica’s leading enterprise marketing management (EMM) software is designed by marketers for marketers, providing the tools to reduce complexity, automate processes, boost productivity, and increase revenue. Unica’s software suite includes solutions for every aspect of marketing management—solutions may be deployed individually or together to address particular management needs. With Unica, you get the tools and analytics you need to reduce time-to-market, centralize decision-making, improve customer awareness, deliver brand consistency across all channels, and measure the results of your successful efforts. Unica software is available both as an on-demand and on-premises solution and, with more than 800 customers on five continents, is considered one of the leading enterprise marketing management solutions in the world.

Analytics for improving marketing and enhancing management and productivity

Unica provides several analytics solutions for different aspects of marketing management:

Unica CustomerInsight™ provides cross-channel analytics with powerful visualizations that help you get instant insight into customer behavior across all channels. With intuitive dashboards and flexible visual formats, Unica’s cross-channel analytics solution enables you to:

• Analyze how customers respond to campaigns.
• Explore data in 3D cityscapes, geographic heat maps, tabular in-line graphs, and A/B comparative analysis.
• Identify meaningful trends. 
• Monitor key customer segments.
• Drill down anywhere to get highly granular detail.

Unica NetInsight™ is a marketing management analytics solution for web marketing. NetInsight helps you:

• Optimize visitor acquisition by exploring clickstream/path data to understand customer behavior. 
• Perform A/B tests to design more effective landing pages and ads.
• Monitor best-practice KPIs.
• Engage visitors more closely.
• Trend the behavior of any customer segment or person.
• Trigger intelligent, next-best offers based on each customer’s lifetime interaction history.

Unica PredictiveInsight™ is a management analytics solution that uses data mining and predictive modeling to predict customer behavior and preferences, allowing you to:

• Determine specific differentiating attributes for customer groups.
• Predict monetary value and profitability of a particular customer over time.
• Forecast what each customer is likely to buy and in what order. 
• Pinpoint individuals most likely to respond to specific communications or advertisements—and those customers most likely to churn.

Learn more now about marketing management analytics, as well as Unica’s Internet marketing software, marketing automation software, marketing technology, online marketing solutions, website analytics software, marketing campaign software, and more.