Web Analytics In Action

Don’t miss one of our upcoming Web Analytics live demonstrations to learn how to best utilize Web data to optimize your Web site, improve conversion, and personalize your customer interactions.

Please register at least 24 hours prior to the live demo to ensure your registration is approved.

Drive and Evaluate Site Traffic

Understanding your site traffic -- down to an individual visitor’s behavior -- will ensure that you are meeting your customer’s needs. Spot trends and engage with customers and prospects most effectively. With detailed traffic analysis you’ll discover what drives the most valuable traffic to your site.

 Attend this live demo to learn:

• how easy it is to give decision makers the very specific information they need to take timely action
• how to focus broad analysis by dragging in a specific piece of data such as paid search keyword costs and details
• the impact of role-based dashboards
• how to enable self-service reporting -- no IT support or retagging needed

Optimize for Greater Conversion

One of the most common web marketing problems is creating an online experience that ensures your visitors successfully complete your calls to action, -- a purchase, a registration, a renewal, or maybe an application. Geared to a process oriented analysis, our live scenario and demo will help you understand how to track visitors and improve conversion.

Attend this live demo to learn:

• how to track “conversion” activity
• understand the root cause of success or failure
• online form abandonment down to the individual element level
• basic and advanced Unica NetInsight™ functionality