Webcasts

Unica's webcasts offer you on-demand resources for best marketing practices, including how enterprise marketing management can benefit your business. Please note registration is required in order to download the webcasts.

How Marketers Can Shape the Customer Experience
Recorded: 05/15/2008
Speakers: Jay Henderson, Unica Corporation, Bruce Temkin, Forrester Research

Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. These interactions span marketing, sales and service, but they all factor into an individual customer's attitude toward the business. As more firms think about the customer experience, their needs will extend beyond traditional marketing boundaries and you must learn how to shape each customer's experience in new and innovative ways. View this webcast replay to learn how you can shape the customer experience in your organization. Join Jay Henderson, director, segment management, Unica Corporation and guest, Bruce Temkin, vice president, principal analyst, Forrester Research to learn what the customer experience is and what it should not be; why the customer experience is becoming more important; how to shape and innovate your customer experience in three simple steps; what barriers marketers face improving the customer experience and what marketing technologies can help improve the customer experience.

Halifax Health - Effective Marketing Operations, No Surgery Required
Recorded: 04/22/2008
Speakers: Alan Bunce, Bill McInerny, Tanya Andreadis

Across industries alike, the pressure on marketing departments is mounting. Whether it?s due to media fragmentation, greater financial accountability, or competition, the demand for increased marketing output with shrinking resources is escalating. As such, increasing operational precision and efficiency has become critical, challenging marketers and marketing executives across different company sizes and industries. Join Halifax Health?s Tanya Andreadis, Director of Web Strategy and Interactive Communications as she discusses first-hand how Halifax Health overcame marketing operations challenges.

3 Drivers on Why You Should Align Your Data to Your Marketing Efforts
Recorded: 04/10/2007
Speakers: Fred Chapman, Director, Relationship Marketing Segment Management, Unica Corporation, Mark Samardich, Director of Business Development, SRC LLC

Purchasing stand-alone technology tools that function as adjacent, complimentary technology solutions has been the way marketing organizations have operated for a while now. Not the best way to achieve optimum results! What marketing really needs are fewer technology tools to solve its challenges.

This webinar addresses the following issues and provides critical information on:

How to identify the customer and ensure accurate data quality
Right time marketing: understanding customer needs and using knowledge learned to improve marketing programs
Spatial intelligence along with right time marketing will improve marketing?s ability to attract new customers and reduce customer churn.