What is Enterprise Marketing Management?

Enterprise Marketing Management (EMM) is software that helps marketers reduce costs, boost productivity and grow revenue - across brand, internet and relationship marketing operations.

EMM consists of customer analytics for understanding and anticipating customer behaviour; interaction and campaign management for implementing and executing timely, consistent communications across customer touch points; lead management to ensure leads are delivered and acted upon; and marketing resource management (MRM) for managing budgets, creative production, marketing content, and other resources.

Individually or as an integrated solution, these capabilities reduce time-to-market through automation, improve customer strategies and targeting through analytics, and prove the value of marketing through closed-loop measurement and reporting.

With over 400 customers across five continents from a variety of industries, Unica's Affinium Suite is recognized as the leading EMM solution. Affinium is available "on-demand" (hosted) or for in-house deployment.

To learn more about the Affinium Suite, click here.