Modules

Unica's EMM Software Suite - Affinium

Unica's Enterprise Marketing Management (EMM) software suite, Affinium®, is the only complete solution that allows organisations to have the power and flexibility needed to provide customers with what they expect today - a consistent brand experience. The Affinium Suite provides robust customer analytics, campaign management, lead management, and marketing resource management capabilities.

Affinium has helped marketers around the world achieve the common goal of driving a more customer-centric business by helping manage the pressures of increasing marketing complexity and delivering improved revenue and measurable results.

The Affinium Suite includes:

Affinium Plan™ for Marketing Resource Management - a common workspace for establishing marketing objectives and budgets, creating and managing projects, storing and approving creative assets, and optimising resources such as people and finances. With Affinium Plan, you gain enhanced visibility into all aspects of your marketing operation. You, your team, and your agencies stay aligned - while projects stay on time and in budget.

Affinium Model™ for Modelling and Analytics - predictive modelling and data mining software for developing actionable customer insights such as product affinity, expected customer value, and likelihood of attrition or response. With Affinium Model, you can understand customers on a one-to-one level so communications and advertisements are more customer-relevant and effective.

Affinium Detect™ for Event-Based Marketing – gives you unmatched insight into when to contact customers, when they will be most receptive to a new offer, or when impending attrition seems likely. Affinium Detect’s patented event-detection engine, and on-boarding and alert capabilities, enable you to strengthen customer relationships and boost new customer profitability.

Affinium Campaign™ for Campaign Management - a complete solution for high-performance inbound, outbound and real-time customer interactions. This multi-channel, multi-wave solution supports email authoring and execution (Affinium Campaign eMessage), sophisticated cross-campaign optimisation (Affinium Campaign Optimize), real-time personalisation (Affinium Campaign Interact), and field campaign execution (Affinium Campaign Collaborate). Flexible response capture and reporting for closed-loop analysis. Affinium Campaign enables you to deliver targeted, timely marketing communications that produce results.

Affinium Leads™ for Lead Management - manages the distribution, enrichment, and maturation of leads, and analyses marketing lead generation effectiveness. Affinium Leads allows you to improve the marketing and sales connection by only delivering targeted, timely sales leads and measuring lead follow-up.