Affinium Plan for Marketing Resource Management

Affinium Plan is a Marketing Resource Management (MRM) software application that marketers use to plan and budget marketing activities, manage production and execution, and track their performance.

A core component of Unica's market-leading Affinium EMM software suite Affinium Plan offers marketers a centralised way to manage the complexities they face today - including tracking and reporting on budgets, ROI, and regulatory requirements to streamlining creative development and optimising production management.

Affinium Plan offers three optional modules for:

Defining plans, managing project workflows and production schedules, and capturing results (Operations Management)
Tracking budgets and expenses (Financial Management)
Storing all marketing assets in a secure, central location (Digital Asset Management)

Key Benefits

Manage and Coordinate All Your Marketing Activities in One Solution
Affinium Plan provides a central collaboration platform for sharing information as well as tracking project status and performance across all marketing activities. From communicating strategic objectives; to defining marketing programmes; to managing creative production and approval processes; to tracking and analysing results - all relevant marketing information is in one place.

Improve Decision Making, Minimise Risk
With Affinium Plan, marketers make sound strategic decisions, because better marketing measurement enables them to focus on the most profitable opportunities. Marketers can make midstream corrections to adjust for changing market conditions or eliminate non-performing initiatives.

Ensure Strategic Goals and Marketing Activities are Aligned
Strategic goals, marketing plans, and budgets are centralised to promote clarity of agreed upon objectives and tactics to achieve business goals. With Affinium Plan, everyone is on the same page.

Achieve Faster, Lower Cost Execution of All Marketing Activities
With Affinium Plan, project plans and assets are centralised, and approvals are clear and automated. Workloads are balanced and bottlenecks avoided. Everyone knows instantly what needs to get done next, by whom and when. And waste is eliminated because better execution results in less duplication of effort, fewer rush fees and penalties.

Ensure Compliance
A centralised repository combined with advanced reporting capabilities offers a way to easily produce reports for regulatory compliance and for corporate auditors, making marketing operations completely transparent.

Open, Flexible Architecture
Affinium Plan is based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data.