Affinium Campaign for Campaign Management

Affinium Campaign is a complete interaction and campaign management solution that allows you to create, test, optimise, deploy, and analyse multi-wave, multi-channel personalised communications.

With Affinium Campaign, a core component of Unica's Affinium Enterprise Marketing Management (EMM) software suite, organisations are able to deliver personalised, relevant marketing messages across all touch points and in real time, resulting in more profitable customer relationships.

In addition to the core Affinium Campaign application, optional modules are available for:

Email authoring and execution (Affinium Campaign eMessage™)
Real-time personalisation recommendations (Affinium Campaign Interact™)
Distributed/field campaign execution (Affinium Campaign Collaborate™)
Sophisticated cross-campaign optimisation (Affinium Campaign Optimize™)

Key Benefits

Manage and Coordinate All Your Interactions with One Platform
Affinium Campaign provides a single interface for developing, optimising, running and evaluating all your customer interaction strategies. Scheduled campaigns, event-driven programmes, and real time dialogues are integrated easily to drive effective targeted interaction strategies for each customer.

Maximise Productivity and Minimise Risk
Affinium Campaign includes an intuitive web interface, simplified visual selection capabilities, a library of predefined reports, and logical, tailored packaging of functionality for a variety of user roles and responsibilities. Commonly used items such as segments, offers, and templates may be defined once and reused over and over, to help ensure that best practices and business rules are applied consistently to all campaigns.

Increase Precision and Marketing Effectiveness
With Affinium Campaign's easy-to-use, built in customer analytics and patented One-to-One Optimization™, you can identify, distinguish and reach your customers more efficiently and effectively.

Measure Marketing Performance in Real Time
Automated, built-in response tracking provides you with the flexibility to measure the performance and effectiveness of your marketing efforts using real time detailed analysis - including performance and profitability measurement - that can be utilised in future campaigns to enhance results.

Open, Scalable Architecture
Like all modules in Unica's Affinium Suite, Affinium Campaign is based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data.

In addition to the core Affinium Campaign application, the following optional modules are available:

Affinium Campaign eMessage
Affinium Campaign eMessage is a real-time, permission-based email application that enables marketers to create, preview, test, execute and track personalised email communications, to help improve response rates, customer loyalty and profitability. Unlike other email marketing solutions, Campaign eMessage takes advantage of customer information acquired throughout an organisation to create personalised, relevant customer communications and offers that may be integrated into a complete cross-channel strategy.

Affinium Campaign Optimize
Affinium Campaign Optimize enables marketers to determine the optimal interaction strategy for each customer over time. This is done by looking across scheduled communications and balancing customer preferences with corporate rules and objectives to ensure the best communication is sent at the right time to maximise ROI and profitability.

Affinium Campaign Collaborate
Affinium Campaign Collaborate lets field marketers, distributors, channel partners, agents and others run their own targeted campaigns or collaborate on corporate programmes while staying within the boundaries set by corporate marketing.

This allows organisations to empower field marketers, centralise marketing efforts and still ensure that corporate business rules, logic, and best practices are enforced throughout the organisation.

Affinium Campaign Interact
Affinium Campaign Interact delivers relevant messages to all real-time channels. It evaluates the context of the customer interaction and then utilises powerful analytics and user-defined marketing logic to deliver the optimal marketing message. Affinium Campaign Interact empowers marketers to create true multi-channel dialogues by easily coordinating real-time inbound treatments with proactive outbound treatments to drive more profitable customer relationships.