Unica’s On-Demand Web Analytics Solution Finds New Customers

Waltham, MA - February 11, 2008 - Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced enhanced features and new customer wins for its web analytics solution, Affinium® NetInsight™.

As internet marketers seek more flexibility in analyzing both off-line and online customer behavior, organizations across a variety of industries are turning to scalable on-demand solutions for their web analytics needs. As the industry leader in enterprise marketing management, Unica is uniquely suited to provide these integrated marketing solutions.

Recent adopters of Unica’s web analytics solutions, both on-demand and on-premise, include Nebraska Book Company, Global Travel, Euromaster, Visit Britain, and the world’s leading publisher of science and health information, Elsevier.

“With Unica’s NetInsight On Demand, we’re bringing the power of web analytics to many more people in our organization, allowing us to optimize across a wide range of site types, from pure content to eCommerce,” said Angie Brown, web analytics manager, Elsevier. “The intuitive user interface, combined with a flexible on-demand platform, makes Affinium NetInsight easily accessible for typical marketing professionals, while the system's robust segmentation capabilities allow web analytics professionals like myself to dive deep into the data.”

In related news, Unica released its latest version of Affinium NetInsight, featuring an advanced user interface intuitive enough for enterprise-wide self-service deployments, yet able to deliver powerful analytics and segmentation capabilities. Its signature “drag and drop” exploration capabilities, coupled with Drill Anywhere™ functionality, enable marketers to extract hidden insights from massive amounts of detail data for more actionable marketing.

“As more and more marketing resources are shifted online, Affinium NetInsight provides an easy way for companies to integrate online and off-line customer behavior,” said Steve O’Brien, VP, Internet Marketing Solutions Group, Unica Corporation. “Unica offers the internet marketing solutions that organizations want today; but it’s our vision for the market that sets us apart. Unica is the only provider of internet marketing solutions that also has presence and credibility in the enterprise marketing space and customers are starting to appreciate that.”

Affinium NetInsight On Demand is fully compatible with Unica’s on-premise Affinium NetInsight solution, making it easy for organizations to bring web analytics in-house or switch to on-demand applications without loss of data or configuration customization. Unica’s web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives. When combined with other solutions in Unica’s Affinium suite, Affinium NetInsight allows marketing professionals to obtain an end-to-end view of customer behavior both online and offline, and launch targeted campaigns that reach the right customer at the right time with the right offer. For more information, please visit: http://www.unica.com/cgi/nilinktrack.cfm?http://netinsight.unica.com/.

See Affinium NetInsight On-Demand in action at the eTail Conference (booth #30) in Palm Desert, CA, February 11-14, 2008.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica will not maintain its leadership position in the future; the potential that Unica’s NetInsight business will not continue to grow, and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com