Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions

The report says, “Unica is a Leader because it has combined strong campaign management functionality with a growing planning and management platform while judiciously adding advanced analytical capabilities like optimization, event detection, and interaction management. Unica also has the strongest strategic vision, which reflects its intent to build out the platform to support all marketing roles.” ¹

“We are honored that Unica’s campaign, relationship, and marketing resource management software is recognized by the Forrester Wave Report,” said Yuchun Lee, Unica CEO. “It truly reflects our commitment to providing marketing technology that marketers from around the world use to analyze, execute, and measure integrated marketing initiatives. In addition, we continue to round out our EMM offering with interactive marketing capabilities from Affinium NetInsight, our integrated web analytics solution, and from Affinium Insight, our customer analytics and marketing performance management analytics solution.”

Forrester evaluated the strengths and weaknesses of eight enterprise marketing platform vendors against 160 criteria grouped into three categories: current offering, strategy, and market presence. Forrester’s assessment “shows Unica to be the Leader in the relationship marketing scenario largely on the strength of a deep campaign management application.” The report continues, “Our evaluation finds Unica to be the sole Leader in the marketing leadership scenario.”

Unica’s software suite, Affinium®, is the only complete solution that allows organizations to have the power and flexibility needed to provide customers with what they expect today - a consistent brand experience. The Affinium Suite provides robust customer analytics, event-detection, campaign management, lead management and marketing resource management capabilities. Unica's best-selling products Affinium Campaign™, Affinium NetInsight™ and Affinium Plan™ are included in the EMM solution.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica will not maintain its leadership position in the future; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.