Relationship Marketing
Analysis, multi-channel campaigns, modeling, optimization…

Marketing Operations
Project management, workflow, budgeting…
Internet Marketing
Web analytics, on-line marketing…
Unica News
Feature
Participate in Forrester’s global direct marketing survey and get access to free research!

Unica Launches Partner Program to Support Growing Worldwide Partner Ecosystem
New leadership teams, technology services, and marketing programs drive Unica partnering strategy

U.S. Cellular Speaks About Effectively Engaging and Retaining Customers

Unica Named Winner in CRM Magazine's 2008 CRM Market Awards for the Fifth Consecutive Year



Unica in the News...
Events

Come visit Unica

Gartner Customer Relationship Management Summit
9/8/2008 - 9/10/2008
National Resort and Convention Center
Washington , D.C. USA

Webcasts

Jupiter Research Presents: Web Analytics Strategies Panel
9/30/2008

Customer Events

Asia Pacific Training Marathon
9/29/2008 - 10/31/2008
Customer Success

Success Highlights
Best Buy“Unica's Affinium Suite allows all brands of Best Buy, through the use of the customer insights, to more effectively communicate with our customers about products, services and solutions that meet their needs.”

Citrix“Now we can see exactly what people are doing, where they drop off, who’s converting, and how both customers and non-customers behave.”

MonsterWe knew Affinium could help us create profitable new products. We just didn’t realize how quickly that would happen, or how much revenue we could actually earn.”

read more success stories...
Unica Corporation is a leading global provider of enterprise marketing management (EMM) software for B2B marketing, retail marketing, travel and hospitality marketing, financial services marketing, pharmaceutical marketing, media and publishing marketing, telco marketing and other industries. Unica's Affinium® software streamlines the entire marketing process for brand marketing, relationship marketing, internet marketing and marketing operations. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web analytics and customer analytics marketing, lead management, event-based marketing, cross-channel customer visualization and marketing campaign management, predictive modeling, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing assetsand information, rapidly assemble campaign components, and track marketing performance.