Unica establishes framework for European market leadership with new management team

London - November 19, 2007 - Unica Corporation (Nasdaq: UNCA), a leading provider of marketing automation software, announces a new European management team to support its rapid growth in the region. The team will include Chris Manton-Jones as vice president and managing director and Eva Darrington as finance director.

With more than a hundred existing customers and increasing consumer demand for more targeted, relevant marketing, Chris Manton-Jones will spearhead the European team’s effort to achieve a leading position in the market. Before joining Unica, Manton-Jones managed the EMEA business for call centre software provider Witness Systems. Under his leadership, the company grew by 52% in two years to become the fastest growing region in the company.

Commenting on his appointment, Manton-Jones said: “Europe is a key growth area for Unica. We already have successful customer implementations across the region in sectors such as financial services and telecommunications. The expansion of our physical presence here, along with the additions to our team will enable us to build on the local skills and expertise, as well as improve on service and delivery to our customers.”

In her new role, Eva Darrington will be responsible for all aspects of finance and administration within EMEA. She has more than 20 years experience in finance and operations. Prior to joining Unica, Darrington was with Cognos for four years managing the EMEA financial planning and analysis group and supporting the European management team. Both executives will be based in Unica’s European headquarters in Uxbridge, UK and Chris will report directly into the US executive team.

Unica’s growth in Europe includes the recent opening of offices in the Netherlands and Spain, as well as an expansion of operations in Germany and the UK. The company also continues to grow its European team with the recent appointments of Thomas Eherer, who will lead the growth in Germany, and Philippe Van Impe, who will manage operations in Belgium. Eherer and Van Impe will both report into central European director, Ruben Bru.

“As our growth continues in Europe, with a rapidly maturing software market and an increasing customer base, these appointments strengthen our local team,” said Yuchun Lee, CEO of Unica. “We have had long standing success as a leader in the US, and we look forward to working with the new management team to capitalise on this in Europe.”

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing — from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Lisa Henshaw
Fourth Day PR
020 7403 4411
lisa@fourthday.co.uk

Tresilian Segal
Unica Corporation
+44 (0)1895 204535
tsegal@unica.com