Automotive

Automotive manufacturers worldwide rely on Unica's award-winning solutions to drive increased vehicle sales by enabling customer-centric marketing and collaborating and coordinating communications with dealers.

Challenges
Industry-wide changes are causing automotive manufacturers to take a close look at how to effectively and cost efficiently revise how they market to customers to increase sales and strengthen relationships. While customer preferences become more specific and brand choices proliferate, automotive companies are turning to marketing technology to boost share-of-garage, streamline marketing processes, and build ongoing relationships with customers throughout the ownership life cycle.

Unica Automotive Solutions
Unica’s solutions help automotive makers:

• Boost car sales and repeat purchases through customer-centric vs. product-centric interactions
• Increase marketing velocity through automation, best practices, and collaboration
• Synchronize, coordinate and measure marketing efforts with dealers across channels - TV, radio, web, print, dealer's communications
• Manage lead qualification, enrichment, distribution and maturation, and the feedback loop on leads shared with dealers
• Automate dialogs that drive customer purchases and the car ownership life cycle
  

Unica Automotive Customers

• Bobcat
• Club Car
• Ford Motor Company
• General Motors Corporation
• Honda Motor Company
• Mazda
• Nissan