Rapport d'analystes

Unica Positioned in Visionaries Quadrant for Enterprise Marketing Management

Unica positioned in the visionaries quadrant of Gartner, Inc.’s “Magic Quadrant for Enterprise Marketing Management, 2008*.”
Gartner Research “Magic Quadrant for Enterprise Marketing Management, 2008” by Kim Collins and Adam Sarner, July 1, 2008
To view the Gartner report, compliments of Unica, visit our resource library.

Unica Positioned in Leaders Quadrant for Multichannel Campaign Management

Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Multichannel Campaign Management, 2008*.”
Gartner Research “Magic Quadrant for Multichannel Campaign Management, 2008” by Adam Sarner, April 25, 2008
To view the Gartner report, compliments of Unica, visit our resource library.

Unica Positioned in Leaders Quadrant for Marketing Resource Management

Unica positioned in the leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Marketing Resource Management, 1Q08*.”
Gartner Research “Magic Quadrant for Marketing Resource Management, 1Q08” by Kimberly Collins, March 3, 2008
To view the Gartner report, compliments of Unica, visit our resource library.

Forrester Research Positions Unica as Leader in Marketing Leadership and Relationship Marketing Scenarios

Unica was cited as a leader in the independent report “The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008.” As noted in the report, “Unica has been delivering a broad set of analytical and marketing software for more than a decade. As one of the earliest champions of the enterprise marketing vision, Unica has consistently focused its strategy on meeting the needs of the marketing organization. Unica is a Leader because it has combined strong campaign management functionality with a growing planning and management platform while judiciously adding advanced analytical capabilities like optimization, event detection, and interaction management. Unica also has the strongest strategic vision, which reflects its intent to build out the platform to support all marketing roles.”

Peppers & Rogers Group 1to1 Impact Awards Winner TD Bank

Unica customer TD Bank Financial Group received a 2008 Peppers & Rogers Group 1to1 Impact Award for Marketing Optimization. This award recognizes companies that demonstrate the best use of marketing automation to support and enhance the customer experience. TD Bank was recognized for its ability to successfully increase new customer acquisition rates for products and loyalty to the organization, while reducing attrition to competitors.

Unica Positioned in Visionaries Quadrant in Gartner’s Magic Quadrant for Enterprise Marketing Management Report

Unica positioned in the “Visionaries” quadrant in Gartner, Inc’s “Magic Quadrant for Enterprise Marketing Management, Q207.” According to the report, visionaries “have a strong vision for applying technology and developing a platform to support a wide variety of marketing roles, functions and processes.” Six EMM vendors currently qualify for the Magic Quadrant.

Forrester Research Recognizes Unica as a Web Analytics Leader

Unica's web analytics solution, Affinium NetInsight, was cited as a leader in the independent report "The Forrester Wave™: Web Analytics, Q3 September 2007."