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Welcome! Please join us for this exclusive, invitation only event for senior marketing executives like yourself, featuring Naras Eechambadi, Founder & CEO, Quaero Corporation. As marketing has evolved in an emerging multi-channel, interactive and socially networked world, marketing organizations have been challenged to evolve to meet these changing needs. This dynamic environment has made it necessary for many marketing departments to reorganize themselves, their processes and hire new kinds of people with a different set of talents to meet the challenge of operating in these complex new environments. Marketers have had to invest a great deal more in technology such as data warehouses and marketing automation to house large quantities of transactional information about customers that are collected across these multiple channels, sophisticated campaign management systems to communicate with customers across channels and, recently, marketing resource management tools to organize complex work flows and meet demands for increased transparency and compliance. They have also had to build dashboards and measure both the highly fragmented marketing spending and the returns on that spending with a great deal more discipline.How can marketing executives justify this additional spending on building capabilities and infrastructure? Does it not add overhead and take away from spending against marketing programs? If the ROI on marketing expenses can be challenging to measure, the justification on investment in building longer term capabilities can be infinitely harder. It makes intuitive sense that investments in marketing capabilities can make marketing spending (i.e. the traditional marketing mix) more effective and efficient but is it true? We researched this question by surveying senior marketing executives. Their answers might surprise you. This speech will preview the findings from a forthcoming article in Marketing Management. Your attendance at this event also enters you into our drawing for a day pass for you and a guest at Keystone Resort as well as a night at the lodge. Our winner will be announced at the event and has to be present to accept. To confirm your participation in this evening of networking with a select group of marketing leaders and elegant dining, please contact Adelle Bonavire at Unica Corporation at +1.781.839.8086 or email abonavire@unica.com with the number of people attending. You will receive a confirmation call from Adelle within 24 hours.
Because this is by invitation only, your registration confirms your spot in this event. Unica will plan accordingly for seating and dinner based on your confirmed registrants. Please let us know as early as possible if you cannot attend.
6:00pm-9:00pm Denver Chop House & Brewery 1735 19th Street Denver, CO 80202 +1.303.296.0800 **Just mention you are attending the Unica event to the valet** Dress is business casual Please proceed to the Caboose room for this event!
The Denver Chop House & Brewery is Located in LoDo on the corner of 19th Street and Wynkoop next to Coors Field.
Naras Eechambadi is, an internationally recognized author and speaker, and the founder and CEO of Quaero, a marketing technology and performance management company. Quaero’s clients include Fidelity Investments, The Walt Disney Company, Wells Fargo, Johnson & Johnson, Bayer Healthcare, Avaya, EMC, Marriott, Leading Hotels of the World and the United States Tennis Association. Naras was a Senior Vice President at Wachovia Coporation where he created its Knowledge Based Marketing Group, as well as a pioneer in the CRM practice within McKinsey & Company. He also has served as Associate Director of Marketing Sciences for BBDO Worldwide, Vice President for new product development at ACNielsen BASES. He is author of “High Performance Marketing: Bringing Method to the Madness of Marketing” and has taught at The University of California, Berkeley. He holds a Ph.D. in Marketing from the University of Texas at Austin and a Masters in Management Science from Northwestern University
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