Email marketing software

As consumers rely ever more heavily on email as a primary form of communication, email marketing has become an important component of multi-channel communication strategies. Marketers who add relevant personalized email into their marketing mix can achieve significant lift over uncoordinated single-channel programs. Email marketing software can help manage the complex task of personalizing email communication for each individual customer. Effective email marketing software must integrate easily with existing marketing software, be simple to use, and enable integration with cross-channel communication strategies. For a leading email marketing software solution, more marketers today are choosing Unica®.

Learn more about email marketing software from Unica.

Unica—email marketing software for one-to-one marketing

Unica is a leading provider of enterprise marketing management software solutions that help reduce complexity, automate processes, increase effectiveness, and boost revenue. Unica eMessage™ is a powerful email marketing software solution that enables marketers to create, execute, and track personal, permission-based electronic communications. Unica eMessage enables email and SMS communications to be integrated seamlessly with other marketing channels, giving marketers the ability to more rapidly develop, execute, and analyze electronic and cross-channel campaigns that generate a higher response rate and ROI. Unica software solutions are available on-premises or on-demand and are the choice of more than 800 companies on five continents.

Software for integrating email with other marketing channels

Unica email marketing software enables you to:

• Integrate email with cross-channel strategies. With Unica, you can combine email and SMS communication with all other channels—direct mail, web offers, telemarketing, and more.
• Create, test, and manage content. Unica allows you to author email content using your favorite HTML editing tool or Unica’s WYSIWYG (what-you-see-is-what-you-get) authoring environment. Use an unlimited number of personalization fields for real-time, dynamic content generation. Reusable footers and privacy information ensure compliance with corporate standards. And Unica eMessage allows you to reuse any template to get your campaigns designed, executed, and measured in record time.
• Respond in real time. Automatically trigger highly targeted emails in response to a specific event, reservation, order, action, behavior, or schedule. These timely, relevant communications help deliver incremental revenue and increase customer satisfaction.

Unica email marketing software provides complete, easy-to-use functionality and is built on an open, scalable architecture that makes it easy for IT to implement—and enables you to leverage existing infrastructure and data.

Learn more now about email marketing software as well as other Unica solutions for web marketing analytics, search analytics, project marketing, marketing technology, marketing campaign software, Internet marketing software, and more.