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eMedia eSurvey
The Web Analytics War
In the marketing industry, results and analytics are key to proving the success of various strategies and campaigns. Specifically, web analytics is imperative for every marketing department, and highly demanded by executives.
Unica, a leading global provider of enterprise marketing management (EMM) software and services for companies of all sizes, conducted this survey in various emedia bulletins to learn more about the challenges marketers face when managing creative projects, in order to better tailor their products to suit readers’ needs.
Read the results!
Which type of web analytics are most important to your business?
What are some of the biggest challenges you have with web analytics within your company?
What are some of the biggest issues you face with verifying the accuracy your data?
