Life Sciences

Pharmaceutical and bio-tech companies worldwide rely on Unica's market-leading solutions to learn more about their patient and physician customers, drive more customer-centric strategies, measurably improve compliance and persistency, as well as increase sales and share of total Rxs.

Challenges
Faced with increased competition, a growing number of diversified product lines, mandatory consumer privacy and industry regulations, combined with demand for marketing measurement and cost justification, pharmaceutical companies are under pressure. As a result, these companies realize they need to automate and streamline marketing processes, coordinate and optimize communication streams, and develop a "system of record" for all marketing operations to reduce costs and time to market. In order to meet these demands, pharmaceutical companies are leveraging EMM solutions.

Unica Life Sciences Solutions
Unica’s EMM solutions help life sciences organizations:

• Increase sales effectiveness while reducing costs to market and sell
• Become more patient-centric vs. drug-oriented
• Improve marketing measurement by substantiating and quantifying marketing's value
• Reduce time to market for new products
• Streamline and coordinate cross-channel communications including brand advertising, DTC, detailing and e-tailing
• Better understand and anticipate patient and physician prescribing behaviors
• Ensure easier compliance with regulatory and corporate auditing

Unica Life Sciences Customers

• Bayer
• Invitrogen
• Ortho-McNeil Janssen Pharmaceutical
• Shire Pharmaceuticals Group NA