High-Tech

High-Tech companies around the globe and across industries - including financial services, telecommunications, retail, publishing and logistics use Unica's solutions to automate marketing efforts, manage and distribute leads, and optimize marketing operations for a greater return on marketing.

Challenges
High-Tech marketing has unique challenges. The complex hierarchies and various relationship levels managed, make marketing to the right person with the right message difficult. Companies need ways to easily navigate these structures, identify opportunities, and personalize communications so that marketing offers further sales opportunities. To address these complexities, enhance lead generation, and boost revenue, High-Tech organizations are relying on Unica’s marketing solutions.

Unica High-Tech Solutions
Unica’s solutions help high-tech organizations:

• Streamline marketing operations
• Improve outbound call efficiency
• Integrate and coordinate data and communications across all customer touch points
• Enhance targeting with flexible segmentation
• Boost lead quality and conversion rates with improved lead management
• Automate event-driven, customized emails

Unica High-Tech Customers

• Citrix Systems, Inc.
• EMC Corporation
• Fairchild Semiconductor
• Sun Microsystems
• ViaMichelin