Success Highlights

Over 500 customers worldwide use Affinium to help increase revenues and improve the efficiency and measurability of their marketing operations. Below are just a few highlights from our customer case studies.

To view our case study library, click here.

To see a partial customer list, click here.

Click on the column title to sort by either Customer or Industry.

	Telecommunications	With Affinium and Accenture, AIS has reduced high-value customer churn and decreased time to market by 50% while increasing campaign volume by 25%. Operational and performance based reporting is also enabled allowing closed-loop analysis on all marketing activities. Click here to download the AIS case study.
	Financial Services	By presenting consistent and targeted communications across its channels with its customers, AmBank strengthens customer relationships, increases response rates, and decreases acquisition costs using Affinium. Click here to download the AmBank case study.
	Insurance/Health	Using Affinium, Amica is able to target top prospects exceeding inquiry goals by 110% and resulting in increased marketing productivity, reduced marketing costs of 25%, and increased revenues. Click here to download the Amica Life Insurance case study.
	B2B	"Unica delivered on their promise of understanding our business and implementing a right-time marketing solution that delivers results quickly. Our business has become much more efficient and customer-centric..." Sr. Manager Database Marketing Click here to download the Aramark case study.
	B2B	Affinium Campaign enables Arval to accelerate campaign execution, enabling stronger long-term customer relationships and enhanced sales support. Click here to download the Arval case study.
	Financial Services	BC Card enhances their overall marketing efficiency, significantly reduces campaign design time, and increases their monthly campaign volume by 150%. Click here to download the BC Card case study.
	Retail/Catalog	"Unica's Affinium Suite allows all brands of Best Buy, through the use of the customer insights, to more effectively communicate with our customers about products, services, and solutions that meet their needs." IS Leader CRM, Best Buy Click here to download the Best Buy case study.
	Financial Services	By enabling the coordination of customer communications across channels with Affinium, BMO Bank of Montreal has improved the productivity, efficiency, and measurability of each customer interaction - achieving an average lift of 150-300% ROA across all programs. Click here to download the BMO Bank of Montreal case study.
	B2B	Click here to download the Citrix case study.
	Financial Services	"With Affinium Model we reduced the time it takes for a branch to become profitable from 18 to two months. That is significant. Affinium Model will be a key part of all future planning of branch locations." SVP and CIO CUoT Click here to download the Credit Union of Texas case study.
	Retail	DigitalAdvisor uses Affinium® NetInsight™ to manage key performance indicators. Click here to download the DigitalAdvisor case study.
	Financial Services	By using Affinium to eliminate communication overlap and to reduce customer contact fatigue, E*TRADE enhances customer loyalty and boosts conversion rates. Click here to download the E*TRADE case study.
	Media/Publishing	Affinium helps ECI speed time to market and launch new publications resulting in positive bottom-line impact. Click here to download the ECI case study.
	B2C	Affinium NetInsight provides FreshDirect with a cost-effective, comprehensive web site traffic and online behavior analysis solution. Click here to download the Fresh Direct case study.
	Financial Services	In addition to managing marketing initiatives across mail, email, and the call centre, Affinium is used to supply branch-based campaigns that provide internal information so that employees can better advise customers on financial services products. Click here to download the HBOS case study.
	Travel/Hospitality	By putting improved processes in place, centralizing data, and leveraging Affinium, Intrawest is successfully accelerating the transition from a product to a customer-focused organization. In the first year alone, Intrawest generated over $3M in incremental contribution. Click here to download the Intrawest case study.
	Retail/Catalog	"Unica's solution proved to be superior to the others. Affinium is critical in being able to deliver the single-best shopping experience possible for our customers." VP Direct Marketing, Lands' End Click here to download the Lands' End case study.
	Financial Services	Affinium supports Marks & Spencer Money Customer Intelligence Framework by enabling more targeted communications with customers and prospects. Additionally, Affinium enables marketers to analyze campaign performance and modify strategies quickly and easily for maximum ROI. Click here to download the Marks & Spencer case study.
	Financial Services	Affinium NetInsight provides Old Mutual with unmatched, easy-to-use web analytic capabilities for enhanced prospect and customer insights. Click here to download the Old Mutual case study.
	Media/Publishing	Affinium has enabled Readers Digest to reduce marketing costs by 35%, create campaigns on demand, and realize a 700% decrease in list creation cycle time. Click here to download the Reader's Digest case study.
	Financial Services	With Affinium, Scotiabank has increased response rates, reduced mailing costs, managed call center volumes, and tracked response results. Most importantly, it has helped the bank move towards excellence in relationship marketing. Click here to download the Scotiabank case study.
	Telecommunications	See how VTR GlobalCom reduced customer churn, increased retention by 40%, boosted response rates by 50%, and more with Affinium. Click here to download the VTR Globalcom case study.