Cross channel marketing

Customers today can move across several channels in the process of making a single buying decision. To successfully engage them, marketers must excel at cross channel marketing, communicating through all channels with ease and thereby manage conversations that may continue through many interactions. Successful cross channel marketing requires a sophisticated marketing solution that can help marketers analyze customer behavior, make customer-centric decisions, and respond quickly to marketing opportunities. For leading cross channel marketing software, consider the innovative solutions from Unica®.

Learn more about cross channel marketing solutions and Unica now.

Unica—leading software for cross channel marketing

Unica provides enterprise marketing management solutions for marketers the world over. Unica CustomerInsight™ aids cross channel marketing  by helping marketers successfully analyze and understand cross channel interactions. Unica CustomerInsight provides dashboards, flexible visualizations, and can work with other Unica products to act immediately on new insights, giving marketers an easy-to-use and intuitive way to quickly analyze customers’ cross channel behavior. As a cross channel marketing solution, Unica CustomerInsight is designed for all marketers—including segment, product, brand, interactive, and field marketing professionals—and delivers unique capabilities that help overcome the barriers that once restricted customer analysis to specialists.

Analyze cross channel behavior to improve marketing success.

With Unica CustomerInsight cross channel marketing software you can:

• Customize dashboards. Unica CustomerInsight provides you with a starting dashboard that can be customized to your needs. Monitor key customer segments, see your most recent campaigns, or view customer activity by region with easy-to-understand visuals and charts. By clicking on a bar or a region on a map, you can drill down anywhere to dig deeper into your data and analytics.
• View marketing-specific data visualizations. With a wealth of graphical data representations designed specifically for the needs of marketers, CustomerInsight lets you quickly see the meaningful trends that help you improve your cross channel marketing results. Explore data with 3D cityscapes, tabular in-line bar graphs, geographic heat maps, and A/B comparative analysis. Analyze how customers respond to campaigns and use different channels in the buying process through path analysis. Drill down at any level and add metrics and attributes to uncover key insights, marketable segments, or new opportunities.
• Get only the data you need. Unica CustomerInsight enables analysts to assemble EasySets™, a data collection that holds only the information each marketer requires and which refreshes automatically as needed. With EasySets, marketers don’t get lost in data they don’t understand or require.
• Turn insight into action. By integrating CustomerInsight with Unica’s market-leading campaign management solution, you can create automated responses to insight gleaned from analytics.

Learn more now about cross channel marketing and other Unica business marketing software for marketing online, lead management, interactive marketing, email marketing software, and more.